HubSpot Marketing alternatives ranked by price

36 tools from Surba's catalog, compared on what 10 people would pay a month on each one's entry paid plan, with HubSpot Marketing as the benchmark. Updated for 2026.

Ranking

HubSpot Marketing vs 36 alternatives

HubSpot Marketing and its alternatives, cheapest first for a team of 10
#Tool10 people / mo
1BumpaStarter · $3.76/mo$3.76
2SmartleadBase · $39/mo$39
3Snov.ioStarter · $39/mo$39
4SaleshandyStarter · $41/mo$41
5InstantlyGrowth · $47/mo$47
6HunterStarter · $49/mo$49
7QuickMailStarter · $49/mo$49
8LushaStarter · $49.90/mo$49.90
9RB2BStarter · $79/mo$79
10DropcontactStarter · $91.64/mo$91.64
11AlbacrossStarter · $97.44/mo$97.44
12UpLeadEssentials · $99/mo$99
13DocuSignPersonal · $11/user/mo$110
14Leadfeeder (Dealfront)Discover · $131.08/mo$131.08
15PipedriveLite · $14/user/mo$140
16ClayLaunch · $185/mo$185
17FreshdeskGrowth · $19/user/mo$190
18Close CRMSolo · $19/user/mo$190
19YeswarePro · $19/user/mo$190
—HubSpot MarketingBenchmarkStarter · $20/user/mo$200
20HubSpot CRMStarter · $20/user/mo$200
21HubSpot StarterStarter Customer Platform · $20/user/mo$200
22ZendeskSupport Team · $25/user/mo$250
23SalesforceStarter Suite · $25/user/mo$250
24HelpScoutStandard · $25/user/mo$250
25MailshakeStarter · $29/user/mo$290
26PandaDocStarter · $35/user/mo$350
27IntercomEssential · $39/user/mo$390
28Apollo.ioBasic · $49/user/mo$490
29KlentyStarter · $50/user/mo$500
30KasprStarter · $65/user/mo$650
31lemlistEmail · $69/user/mo$690
32HeyReachGrowth · $79/user/mo$790
33DripifyPro · $79/user/mo$790
34ExpandiBusiness · $99/user/mo$990
35LinkedIn Sales NavigatorCore · $119.99/user/mo$1,199.90
36CognismNo list price—

Ranked by what 10 people would pay a month on each tool's cheapest paid plan, in US dollars. Prices marked as checked come from the vendor's pricing page on that date; the others are as recorded in Surba's catalog, so check the vendor's site for the latest. Per-user prices are multiplied by the team; per-plan prices aren't. Tools without a comparable list price come last. Features differ between tools, so the cheapest isn't always the closest match.

FAQ

HubSpot Marketing alternatives: questions

What is the cheapest alternative to HubSpot Marketing?

Among the paid plans in Surba's catalog, Bumpa is the cheapest: Starter at $3.76/mo, about $3.76 a month for 10 people, against $200 for HubSpot Marketing Starter.

Is there a free alternative to HubSpot Marketing?

Hunter, Lusha, RB2B and Leadfeeder (Dealfront) have a free plan in Surba's catalog. Free plans usually limit users, storage or features.

Switching tools? Know what you're paying for.

Surba tracks HubSpot Marketing and its replacement side by side, reminds you before either renews, and shows the whole stack's cost in your currency.