VS

HubSpot CRM vs Salesforce: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.

At a glance

Side by side

HubSpot CRM starts at $20/user/mo (Starter) and Salesforce at $25/user/mo (Starter Suite). For 10 people that's $200 vs $250 a month: HubSpot CRM is $50 a month (20%) cheaper than Salesforce on list price.

HubSpot CRM

Cheaper for 10 people

From$20/user/mo

10 people: $200 a month · $2,400 a year

  • Free plan
  • No yearly discount listed
  • $15,000 startup credits
  • 4 plans · priced per user

Salesforce

Sales

From$25/user/mo

10 people: $250 a month · $3,000 a year

  • Free plan
  • No yearly discount listed
  • $25,000 startup credits
  • 6 plans · priced per user

Plans

HubSpot CRM and Salesforce plans

Every plan with a public price, in US dollars.

HubSpot CRM

  • Free

    Free for up to 2 users · Up to 1,000 contacts · Gmail/Outlook integration

    Free

  • Starter

    500 HubSpot Credits · Up to 50 workflows · Live chat & meeting scheduling

    $20/user/mo

  • Professional

    3,000 HubSpot Credits · Up to 300 custom workflows · $1,500 one-time onboarding

    $100/user/mo

  • Enterprise

    5,000 HubSpot Credits · Up to 1,000 workflows · $3,500 one-time onboarding

    $150/user/mo

Per seat (Sales Hub/Smart CRM). Professional $90/seat/mo on annual; Starter shown 'starts at $7/mo/seat' with annual commitment (looks promotional). Enterprise $150/seat/mo, annual commitment.

Prices from HubSpot CRM's pricing page, checked 26 Oct 2026.

Salesforce

  • Free Suite

    Basic CRM for small teams

    Free

  • Starter Suite

    Lead, account & opportunity mgmt · Built-in sales flows · Email marketing & analytics

    $25/user/mo

  • Pro Suite

    Quoting and forecasting · AgentExchange access

    $100/user/mo

  • Core

    Slack Business+ included · Tableau Next

    $195/user/mo

  • Advanced

    Enhanced security · Sales Programs · Backup & Recover

    $395/user/mo

  • Max

    Agentforce for Sales · Spiff & Sales Planning · Slack Enterprise+

    $550/user/mo

Starter $25/user/mo (monthly or annual). Pro $100, Core $195, Advanced $395, Max $550 per user/mo billed annually.

Prices from Salesforce's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

HubSpot CRM and Salesforce cost by team size
TeamHubSpot CRM (Starter)Salesforce (Starter Suite)Difference
5 people$100$1,200/yr$125$1,500/yrHubSpot CRM $25 less a month
10 people$200$2,400/yr$250$3,000/yrHubSpot CRM $50 less a month
25 people$500$6,000/yr$625$7,500/yrHubSpot CRM $125 less a month

HubSpot CRM is priced per user. Salesforce is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

HubSpot CRM vs Salesforce: questions

Which is cheaper, HubSpot CRM or Salesforce?

HubSpot CRM starts at $20/user/mo (Starter) and Salesforce at $25/user/mo (Starter Suite). For 10 people that's $200 vs $250 a month: HubSpot CRM is $50 a month (20%) cheaper than Salesforce on list price. Compare features too: the cheaper plan isn't always the closer match.

Do HubSpot CRM and Salesforce have free plans?

HubSpot CRM has a free plan (Free). Salesforce has a free plan (Free Suite).

More comparisons

Other Sales comparisons

Paying for HubSpot CRM or Salesforce? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.