Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Salesforce: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Salesforce at $25/user/mo (Starter Suite). For 10 people that's $490 vs $250 a month: Salesforce is $240 a month (49%) cheaper than Apollo.io on list price.
Salesforce
Cheaper for 10 people
From$25/user/mo
10 people: $250 a month · $3,000 a year
- Free plan
- No yearly discount listed
- $25,000 startup credits
- 6 plans · priced per user
Plans
Apollo.io and Salesforce plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Salesforce
Free Suite
Basic CRM for small teams
Free
Starter Suite
Lead, account & opportunity mgmt · Built-in sales flows · Email marketing & analytics
$25/user/mo
Pro Suite
Quoting and forecasting · AgentExchange access
$100/user/mo
Core
Slack Business+ included · Tableau Next
$195/user/mo
Advanced
Enhanced security · Sales Programs · Backup & Recover
$395/user/mo
Max
Agentforce for Sales · Spiff & Sales Planning · Slack Enterprise+
$550/user/mo
Starter $25/user/mo (monthly or annual). Pro $100, Core $195, Advanced $395, Max $550 per user/mo billed annually.
Prices from Salesforce's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Salesforce (Starter Suite) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $125/mo$1,500/yr a year | Salesforce $120 less a month |
| 10 people | $490/mo$5,880/yr a year | $250/mo$3,000/yr a year | Salesforce $240 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $625/mo$7,500/yr a year | Salesforce $600 less a month |
Apollo.io is priced per user. Salesforce is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Salesforce: questions
Which is cheaper, Apollo.io or Salesforce?
Apollo.io starts at $49/user/mo (Basic) and Salesforce at $25/user/mo (Starter Suite). For 10 people that's $490 vs $250 a month: Salesforce is $240 a month (49%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Salesforce have free plans?
Apollo.io has a free plan (Free). Salesforce has a free plan (Free Suite).
More comparisons
Other Sales comparisons
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