Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Lusha: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Lusha at $49.90/mo (Starter). For 10 people that's $490 vs $49.90 a month: Lusha is $440.10 a month (90%) cheaper than Apollo.io on list price.
Lusha
Cheaper for 10 people
From$49.90/mo
10 people: $49.90 a month · $598.80 a year
- Free plan
- Up to 25% off yearly
- No startup credits listed
- 4 plans · priced per plan
Plans
Apollo.io and Lusha plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Lusha
Free
40 credits/month · Browser extension · CRM integrations
Free
Starter
400 credits/month · Shared credit balance · Email and phone reveals
$49.90/mo
Pro
600 credits/month · Shared credit balance · Email and phone reveals
$69.90/mo
Premium
3,400 credits/month · API and MCP access · Shared credit balance
$399.90/mo
Annual: Starter $37.45, Pro $52.45, Premium $299.95 per month. Email = 1 credit, phone = 5 credits. Scale and teams over 5 users: contact sales. Israel-founded.
Prices from Lusha's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Lusha (Starter) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $49.90/mo$598.80/yr a year | Lusha $195.10 less a month |
| 10 people | $490/mo$5,880/yr a year | $49.90/mo$598.80/yr a year | Lusha $440.10 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $49.90/mo$598.80/yr a year | Lusha $1,175.10 less a month |
Apollo.io is priced per user. Lusha is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Lusha: questions
Which is cheaper, Apollo.io or Lusha?
Apollo.io starts at $49/user/mo (Basic) and Lusha at $49.90/mo (Starter). For 10 people that's $490 vs $49.90 a month: Lusha is $440.10 a month (90%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Lusha have free plans?
Apollo.io has a free plan (Free). Lusha has a free plan (Free).
Are Apollo.io and Lusha cheaper if you pay yearly?
Lusha lists up to 25% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
Other Sales comparisons
Paying for Apollo.io or Lusha? Track it in Surba.
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