Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Snov.io: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Snov.io at $39/mo (Starter). For 10 people that's $490 vs $39 a month: Snov.io is $451 a month (92%) cheaper than Apollo.io on list price.
Snov.io
Cheaper for 10 people
From$39/mo
10 people: $39 a month · $468 a year
- No free plan
- Up to 25% off yearly
- No startup credits listed
- 4 plans · priced per plan
Plans
Apollo.io and Snov.io plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Snov.io
Trial
50 credits · 100 recipients · 1 warm-up slot
Free trial
Starter
1,000 credits/month · Unlimited team seats · 3 warm-up slots
$39/mo
Pro S
5,000 credits/month · Unlimited warm-ups · 25,000 recipients
$99/mo
Pro M
20,000 credits/month · Unlimited warm-ups · Higher recipient limits
$189/mo
Annual billing saves 25% (Starter $29.25, Pro S $74.25/mo). Larger tiers: Pro L $369, Ultra $738/mo monthly. Custom Ultra (200k+ credits): contact sales.
Prices from Snov.io's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Snov.io (Starter) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $39/mo$468/yr a year | Snov.io $206 less a month |
| 10 people | $490/mo$5,880/yr a year | $39/mo$468/yr a year | Snov.io $451 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $39/mo$468/yr a year | Snov.io $1,186 less a month |
Apollo.io is priced per user. Snov.io is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Snov.io: questions
Which is cheaper, Apollo.io or Snov.io?
Apollo.io starts at $49/user/mo (Basic) and Snov.io at $39/mo (Starter). For 10 people that's $490 vs $39 a month: Snov.io is $451 a month (92%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Snov.io have free plans?
Apollo.io has a free plan (Free). Snov.io has a free trial but no free plan.
Are Apollo.io and Snov.io cheaper if you pay yearly?
Snov.io lists up to 25% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
Other Sales comparisons
Paying for Apollo.io or Snov.io? Track it in Surba.
Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.