Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Intercom: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Intercom at $39/user/mo (Essential). For 10 people that's $490 vs $390 a month: Intercom is $100 a month (20%) cheaper than Apollo.io on list price.
Intercom
Cheaper for 10 people
From$39/user/mo
10 people: $390 a month · $4,680 a year
- No free plan
- Up to 26% off yearly
- $5,000 startup credits
- 3 plans · priced per user
Plans
Apollo.io and Intercom plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Intercom
Essential
Fin AI agent ($0.99/outcome) · Messenger · Shared inbox & ticketing
$39/user/mo
Advanced
Multiple team inboxes · Workflow automation builder · Round robin assignment
$99/user/mo
Expert
SSO & identity management · HIPAA support · Service level agreements
$139/user/mo
Per full seat. Billed annually: Essential $29, Advanced $85, Expert $132. Fin AI from $0.99 per outcome. intercom.com/pricing also displayed $29/$19 for Essential (unlabeled).
Prices from Intercom's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Intercom (Essential) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $195/mo$2,340/yr a year | Intercom $50 less a month |
| 10 people | $490/mo$5,880/yr a year | $390/mo$4,680/yr a year | Intercom $100 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $975/mo$11,700/yr a year | Intercom $250 less a month |
Apollo.io is priced per user. Intercom is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Intercom: questions
Which is cheaper, Apollo.io or Intercom?
Apollo.io starts at $49/user/mo (Basic) and Intercom at $39/user/mo (Essential). For 10 people that's $490 vs $390 a month: Intercom is $100 a month (20%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Intercom have free plans?
Apollo.io has a free plan (Free). Intercom has no free plan in Surba's catalog.
Are Apollo.io and Intercom cheaper if you pay yearly?
Intercom lists up to 26% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
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Paying for Apollo.io or Intercom? Track it in Surba.
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