Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs HubSpot CRM: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and HubSpot CRM at $20/user/mo (Starter). For 10 people that's $490 vs $200 a month: HubSpot CRM is $290 a month (59%) cheaper than Apollo.io on list price.
HubSpot CRM
Cheaper for 10 people
From$20/user/mo
10 people: $200 a month · $2,400 a year
- Free plan
- No yearly discount listed
- $15,000 startup credits
- 4 plans · priced per user
Plans
Apollo.io and HubSpot CRM plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
HubSpot CRM
Free
Free for up to 2 users · Up to 1,000 contacts · Gmail/Outlook integration
Free
Starter
500 HubSpot Credits · Up to 50 workflows · Live chat & meeting scheduling
$20/user/mo
Professional
3,000 HubSpot Credits · Up to 300 custom workflows · $1,500 one-time onboarding
$100/user/mo
Enterprise
5,000 HubSpot Credits · Up to 1,000 workflows · $3,500 one-time onboarding
$150/user/mo
Per seat (Sales Hub/Smart CRM). Professional $90/seat/mo on annual; Starter shown 'starts at $7/mo/seat' with annual commitment (looks promotional). Enterprise $150/seat/mo, annual commitment.
Prices from HubSpot CRM's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | HubSpot CRM (Starter) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $100/mo$1,200/yr a year | HubSpot CRM $145 less a month |
| 10 people | $490/mo$5,880/yr a year | $200/mo$2,400/yr a year | HubSpot CRM $290 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $500/mo$6,000/yr a year | HubSpot CRM $725 less a month |
Apollo.io is priced per user. HubSpot CRM is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs HubSpot CRM: questions
Which is cheaper, Apollo.io or HubSpot CRM?
Apollo.io starts at $49/user/mo (Basic) and HubSpot CRM at $20/user/mo (Starter). For 10 people that's $490 vs $200 a month: HubSpot CRM is $290 a month (59%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and HubSpot CRM have free plans?
Apollo.io has a free plan (Free). HubSpot CRM has a free plan (Free).
More comparisons
Other Sales comparisons
Paying for Apollo.io or HubSpot CRM? Track it in Surba.
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