Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Pipedrive: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Pipedrive at $14/user/mo (Lite). For 10 people that's $490 vs $140 a month: Pipedrive is $350 a month (71%) cheaper than Apollo.io on list price.
Pipedrive
Cheaper for 10 people
From$14/user/mo
10 people: $140 a month · $1,680 a year
- No free plan
- Up to 42% off yearly
- No startup credits listed
- 4 plans · priced per user
Plans
Apollo.io and Pipedrive plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Pipedrive
Lite
Per seat, billed annually
$14/user/mo
Growth
Per seat, billed annually
$39/user/mo
Premium
Per seat, billed annually
$59/user/mo
Ultimate
Per seat, billed annually
$79/user/mo
Lite $14, Growth $39, Premium $59, Ultimate $79/seat/mo billed annually ('save up to 42%'). Page returned 403; figures from pipedrive.com search snippet. Monthly prices not verified.
Prices from Pipedrive's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Pipedrive (Lite) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $70/mo$840/yr a year | Pipedrive $175 less a month |
| 10 people | $490/mo$5,880/yr a year | $140/mo$1,680/yr a year | Pipedrive $350 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $350/mo$4,200/yr a year | Pipedrive $875 less a month |
Apollo.io is priced per user. Pipedrive is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Pipedrive: questions
Which is cheaper, Apollo.io or Pipedrive?
Apollo.io starts at $49/user/mo (Basic) and Pipedrive at $14/user/mo (Lite). For 10 people that's $490 vs $140 a month: Pipedrive is $350 a month (71%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Pipedrive have free plans?
Apollo.io has a free plan (Free). Pipedrive has no free plan in Surba's catalog.
Are Apollo.io and Pipedrive cheaper if you pay yearly?
Pipedrive lists up to 42% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
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Paying for Apollo.io or Pipedrive? Track it in Surba.
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