Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Clay: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Clay at $185/mo (Launch). For 10 people that's $490 vs $185 a month: Clay is $305 a month (62%) cheaper than Apollo.io on list price.
Clay
Cheaper for 10 people
From$185/mo
10 people: $185 a month · $2,220 a year
- Free plan
- Up to 10% off yearly
- No startup credits listed
- 3 plans · priced per plan
Plans
Apollo.io and Clay plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Clay
Free
500 actions/month · 100 data credits/month · Unlimited seats
Free
Launch
15K actions/month · 3K data credits/month · Phone enrichment
$185/mo
Growth
40K actions/month · 6K data credits/month · CRM auto-sync
$495/mo
Annual billing about 10% cheaper (Launch ~$167, Growth ~$446/mo). Higher action/credit tiers cost more. Enterprise: custom.
Prices from Clay's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Clay (Launch) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $185/mo$2,220/yr a year | Clay $60 less a month |
| 10 people | $490/mo$5,880/yr a year | $185/mo$2,220/yr a year | Clay $305 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $185/mo$2,220/yr a year | Clay $1,040 less a month |
Apollo.io is priced per user. Clay is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Clay: questions
Which is cheaper, Apollo.io or Clay?
Apollo.io starts at $49/user/mo (Basic) and Clay at $185/mo (Launch). For 10 people that's $490 vs $185 a month: Clay is $305 a month (62%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Clay have free plans?
Apollo.io has a free plan (Free). Clay has a free plan (Free).
Are Apollo.io and Clay cheaper if you pay yearly?
Clay lists up to 10% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
Other Sales comparisons
Paying for Apollo.io or Clay? Track it in Surba.
Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.