Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs Hunter: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and Hunter at $49/mo (Starter). For 10 people that's $490 vs $49 a month: Hunter is $441 a month (90%) cheaper than Apollo.io on list price.
Hunter
Cheaper for 10 people
From$49/mo
10 people: $49 a month · $588 a year
- Free plan
- Up to 30% off yearly
- No startup credits listed
- 4 plans · priced per plan
Plans
Apollo.io and Hunter plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
Hunter
Free
50 credits/month · 1 connected email account · Basic Discover filters
Free
Starter
2,000 credits/month · Auto-verification · Lead enrichment
$49/mo
Growth
10,000 credits/month · 10 email accounts · Lead enrichment
$149/mo
Scale
25,000 credits/month · 20 email accounts · Unlimited team members
$299/mo
Yearly billing: Starter $34, Growth $104, Scale $209 per month (about 30% off). Enterprise: custom. France-founded.
Prices from Hunter's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | Hunter (Starter) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $49/mo$588/yr a year | Hunter $196 less a month |
| 10 people | $490/mo$5,880/yr a year | $49/mo$588/yr a year | Hunter $441 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $49/mo$588/yr a year | Hunter $1,176 less a month |
Apollo.io is priced per user. Hunter is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs Hunter: questions
Which is cheaper, Apollo.io or Hunter?
Apollo.io starts at $49/user/mo (Basic) and Hunter at $49/mo (Starter). For 10 people that's $490 vs $49 a month: Hunter is $441 a month (90%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and Hunter have free plans?
Apollo.io has a free plan (Free). Hunter has a free plan (Free).
Are Apollo.io and Hunter cheaper if you pay yearly?
Hunter lists up to 30% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
Other Sales comparisons
Paying for Apollo.io or Hunter? Track it in Surba.
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