Apollo.io
Cheaper for 10 people
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs LinkedIn Sales Navigator: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and LinkedIn Sales Navigator at $119.99/user/mo (Core). For 10 people that's $490 vs $1,199.90 a month: Apollo.io is $709.90 a month (59%) cheaper than LinkedIn Sales Navigator on list price.
LinkedIn Sales Navigator
Sales
From$119.99/user/mo
10 people: $1,199.90 a month · $14,398.80 a year
- No free plan
- Up to 25% off yearly
- No startup credits listed
- 2 plans · priced per user
Plans
Apollo.io and LinkedIn Sales Navigator plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
LinkedIn Sales Navigator
Core
50+ advanced search filters · 50 InMails per month · Relationship Explorer
$119.99/user/mo
Advanced
Account IQ and Lead IQ · Team seat management · Buyer intent signals
$159.99/user/mo
Annual: Core $1,079.88/yr (save 25%), Advanced $1,799.88/yr. Advanced Plus: custom quote (demo).
Prices from LinkedIn Sales Navigator's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | LinkedIn Sales Navigator (Core) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $599.95/mo$7,199.40/yr a year | Apollo.io $354.95 less a month |
| 10 people | $490/mo$5,880/yr a year | $1,199.90/mo$14,398.80/yr a year | Apollo.io $709.90 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $2,999.75/mo$35,997/yr a year | Apollo.io $1,774.75 less a month |
Apollo.io is priced per user. LinkedIn Sales Navigator is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs LinkedIn Sales Navigator: questions
Which is cheaper, Apollo.io or LinkedIn Sales Navigator?
Apollo.io starts at $49/user/mo (Basic) and LinkedIn Sales Navigator at $119.99/user/mo (Core). For 10 people that's $490 vs $1,199.90 a month: Apollo.io is $709.90 a month (59%) cheaper than LinkedIn Sales Navigator on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and LinkedIn Sales Navigator have free plans?
Apollo.io has a free plan (Free). LinkedIn Sales Navigator has no free plan in Surba's catalog.
Are Apollo.io and LinkedIn Sales Navigator cheaper if you pay yearly?
LinkedIn Sales Navigator lists up to 25% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
Other Sales comparisons
Paying for Apollo.io or LinkedIn Sales Navigator? Track it in Surba.
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