Apollo.io
Sales
From$49/user/mo
10 people: $490 a month · $5,880 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per user
Apollo.io vs UpLead: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.
At a glance
Side by side
Apollo.io starts at $49/user/mo (Basic) and UpLead at $99/mo (Essentials). For 10 people that's $490 vs $99 a month: UpLead is $391 a month (80%) cheaper than Apollo.io on list price.
UpLead
Cheaper for 10 people
From$99/mo
10 people: $99 a month · $1,188 a year
- No free plan
- Up to 25% off yearly
- No startup credits listed
- 2 plans · priced per plan
Plans
Apollo.io and UpLead plans
Every plan with a public price, in US dollars.
Apollo.io
Free
Limited credits · Email sequences via Gmail · Basic contact search
Free
Basic
Contact data access · CRM integrations · Email automation
$49/user/mo
Professional
Higher credit limits · AI features · Call recording
$99/user/mo
Prices from the official pricing page's structured data (USD per user per month). Annual billing is 'discounted' (rate not shown). Custom/Organization tier: contact sales.
Prices from Apollo.io's pricing page, checked 26 Oct 2026.
UpLead
Essentials
170 credits/month · Verified emails & mobiles · CRM integration
$99/mo
Plus
400 credits/month · Data enrichment · Technographics
$199/mo
Annual: Essentials $74, Plus $149 per month. 7-day free trial (5 credits). Professional: custom (let's talk).
Prices from UpLead's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Apollo.io (Basic) | UpLead (Essentials) | Difference |
|---|---|---|---|
| 5 people | $245/mo$2,940/yr a year | $99/mo$1,188/yr a year | UpLead $146 less a month |
| 10 people | $490/mo$5,880/yr a year | $99/mo$1,188/yr a year | UpLead $391 less a month |
| 25 people | $1,225/mo$14,700/yr a year | $99/mo$1,188/yr a year | UpLead $1,126 less a month |
Apollo.io is priced per user. UpLead is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Apollo.io vs UpLead: questions
Which is cheaper, Apollo.io or UpLead?
Apollo.io starts at $49/user/mo (Basic) and UpLead at $99/mo (Essentials). For 10 people that's $490 vs $99 a month: UpLead is $391 a month (80%) cheaper than Apollo.io on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Apollo.io and UpLead have free plans?
Apollo.io has a free plan (Free). UpLead has no free plan in Surba's catalog.
Are Apollo.io and UpLead cheaper if you pay yearly?
UpLead lists up to 25% off yearly billing. Surba's catalog lists no yearly discount for Apollo.io.
More comparisons
Other Sales comparisons
Paying for Apollo.io or UpLead? Track it in Surba.
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