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HubSpot CRM vs Lusha: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.

At a glance

Side by side

HubSpot CRM starts at $20/user/mo (Starter) and Lusha at $49.90/mo (Starter). For 10 people that's $200 vs $49.90 a month: Lusha is $150.10 a month (75%) cheaper than HubSpot CRM on list price.

HubSpot CRM

Sales

From$20/user/mo

10 people: $200 a month · $2,400 a year

  • Free plan
  • No yearly discount listed
  • $15,000 startup credits
  • 4 plans · priced per user

Lusha

Cheaper for 10 people

From$49.90/mo

10 people: $49.90 a month · $598.80 a year

  • Free plan
  • Up to 25% off yearly
  • No startup credits listed
  • 4 plans · priced per plan

Plans

HubSpot CRM and Lusha plans

Every plan with a public price, in US dollars.

HubSpot CRM

  • Free

    Free for up to 2 users · Up to 1,000 contacts · Gmail/Outlook integration

    Free

  • Starter

    500 HubSpot Credits · Up to 50 workflows · Live chat & meeting scheduling

    $20/user/mo

  • Professional

    3,000 HubSpot Credits · Up to 300 custom workflows · $1,500 one-time onboarding

    $100/user/mo

  • Enterprise

    5,000 HubSpot Credits · Up to 1,000 workflows · $3,500 one-time onboarding

    $150/user/mo

Per seat (Sales Hub/Smart CRM). Professional $90/seat/mo on annual; Starter shown 'starts at $7/mo/seat' with annual commitment (looks promotional). Enterprise $150/seat/mo, annual commitment.

Prices from HubSpot CRM's pricing page, checked 26 Oct 2026.

Lusha

  • Free

    40 credits/month · Browser extension · CRM integrations

    Free

  • Starter

    400 credits/month · Shared credit balance · Email and phone reveals

    $49.90/mo

  • Pro

    600 credits/month · Shared credit balance · Email and phone reveals

    $69.90/mo

  • Premium

    3,400 credits/month · API and MCP access · Shared credit balance

    $399.90/mo

Annual: Starter $37.45, Pro $52.45, Premium $299.95 per month. Email = 1 credit, phone = 5 credits. Scale and teams over 5 users: contact sales. Israel-founded.

Prices from Lusha's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

HubSpot CRM and Lusha cost by team size
TeamHubSpot CRM (Starter)Lusha (Starter)Difference
5 people$100$1,200/yr$49.90$598.80/yrLusha $50.10 less a month
10 people$200$2,400/yr$49.90$598.80/yrLusha $150.10 less a month
25 people$500$6,000/yr$49.90$598.80/yrLusha $450.10 less a month

HubSpot CRM is priced per user. Lusha is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

HubSpot CRM vs Lusha: questions

Which is cheaper, HubSpot CRM or Lusha?

HubSpot CRM starts at $20/user/mo (Starter) and Lusha at $49.90/mo (Starter). For 10 people that's $200 vs $49.90 a month: Lusha is $150.10 a month (75%) cheaper than HubSpot CRM on list price. Compare features too: the cheaper plan isn't always the closer match.

Do HubSpot CRM and Lusha have free plans?

HubSpot CRM has a free plan (Free). Lusha has a free plan (Free).

Are HubSpot CRM and Lusha cheaper if you pay yearly?

Lusha lists up to 25% off yearly billing. Surba's catalog lists no yearly discount for HubSpot CRM.

More comparisons

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Paying for HubSpot CRM or Lusha? Track it in Surba.

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