GrowthBook pricing in 2026
Open-source feature flagging and warehouse-native A/B testing platform. Every plan from GrowthBook's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Starts at
$40per user a month
Pro for 10 people: $400 a month
- Free plan
Plans
GrowthBook plans and prices
2 plans with a public price, in US dollars.
Starter
$0Free plan
- Up to 3 users, 1 project
- Unlimited flags and experiments
- Bring your own warehouse
Pro
$40per user / month
- Up to 30 users, 3 projects
- AI visual editor
- Multi-arm bandits
Pro $40/seat/month plus usage beyond included managed-warehouse events ($30/M) and CDN requests ($10/M). Enterprise: contact sales. Self-hosted open source is free.
Prices from GrowthBook's pricing page, checked 26 Oct 2026. Prices are per user. Taxes, seat minimums and promotions vary.
Team cost
What GrowthBook costs a team of 5, 10 or 25
Per-user list price × team size: a month, with the year below.
| Plan | 5 people | 10 people | 25 people |
|---|---|---|---|
| StarterFree plan | $0 | $0 | $0 |
| Pro$40/user/mo | $200/mo$2,400/yr a year | $400/mo$4,800/yr a year | $1,000/mo$12,000/yr a year |
Free plans usually cap users or features — check Starter's limits before planning on it for a team. Before tax, at list price.
Local prices
GrowthBook in naira, shillings, cedis, rand, pounds and euros
Pro, the entry paid plan, converted from US dollars.
| Currency | Per user / mo | 10 people / mo |
|---|---|---|
| NGNNigerian naira (NGN) | ₦53,372 | ₦533,720 |
| KESKenyan shilling (KES) | KSh5,195 | KSh51,950 |
| GHSGhanaian cedi (GHS) | GH₵464.88 | GH₵4,649 |
| ZARSouth African rand (ZAR) | R663.95 | R6,640 |
| GBPBritish pound (GBP) | £29.91 | £299.11 |
| EUREuro (EUR) | €35.69 | €356.85 |
Indicative only: converted at Surba's daily exchange rates from 26 Oct 2026 (₦1,334 = $1). Unless GrowthBook bills you in your own currency, your bank's rate and card fees decide what you're charged.
Alternatives
Cheaper alternatives to GrowthBook
Tools in Surba's catalog that cost a team of 10 less a month on their entry plan than GrowthBook's Pro.
Compare
GrowthBook compared
Plans and team costs side by side.
FAQ
GrowthBook pricing questions
How much does GrowthBook cost per user?
GrowthBook's paid plans run $40 per user a month according to GrowthBook's pricing page (checked 26 Oct 2026) (Pro $40). Pro $40/seat/month plus usage beyond included managed-warehouse events ($30/M) and CDN requests ($10/M). Enterprise: contact sales. Self-hosted open source is free. There is also a free plan (Starter).
Does GrowthBook have a free plan?
Yes. GrowthBook's Starter plan costs $0 and includes up to 3 users, 1 project, unlimited flags and experiments and bring your own warehouse. Free plans usually limit users, history or features, so check what you'd outgrow.
How much does GrowthBook cost for a team of 10?
On Pro, 10 people pay about $400 a month, or $4,800 a year, before tax.
How much is GrowthBook in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Pro at $40 is about ₦53,372 per user a month. Your bank's exchange rate and card fees decide the final charge.
What are cheaper alternatives to GrowthBook?
In Surba's catalog, Flourish (free plan), Pendo (free plan) and Google Analytics 4 (free plan) cost less for a team of 10 on their entry plans. Compare features before you switch: the cheapest plan isn't always the closest match.
Analytics
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