Google Analytics 4 pricing in 2026
Every plan from Google Analytics 4's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Price
Free
- Free plan
Plans
Google Analytics 4 plans and prices
1 plan with a public price, in US dollars.
Google Analytics (Standard)
$0Free plan
- Free of charge
- Web and app analytics
Analytics 360 (enterprise): no public price, sold via Google sales/partners.
Prices from Google Analytics 4's pricing page, checked 26 Oct 2026. Prices are per plan, not per user. Taxes, seat minimums and promotions vary.
Alternatives
Alternatives to Google Analytics 4
Similar tools in Surba's catalog, cheapest first.
FAQ
Google Analytics 4 pricing questions
Does Google Analytics 4 have a free plan?
Yes. Google Analytics 4's Google Analytics (Standard) plan costs $0 and includes free of charge and web and app analytics. Free plans usually limit users, history or features, so check what you'd outgrow.
Analytics
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