Google Analytics 4 alternatives ranked by price
63 tools from Surba's catalog, compared on what 10 people would pay a month on each one's entry paid plan, with Google Analytics 4 as the benchmark. Updated for 2026.
Ranking
Google Analytics 4 vs 63 alternatives
Ranked by what 10 people would pay a month on each tool's cheapest paid plan, in US dollars. Prices marked as checked come from the vendor's pricing page on that date; the others are as recorded in Surba's catalog, so check the vendor's site for the latest. Per-user prices are multiplied by the team; per-plan prices aren't. Tools without a comparable list price come last. Features differ between tools, so the cheapest isn't always the closest match.
FAQ
Google Analytics 4 alternatives: questions
What is the cheapest alternative to Google Analytics 4?
Among the paid plans in Surba's catalog, Pirsch is the cheapest: Standard at $6/mo, about $6 a month for 10 people.
Is there a free alternative to Google Analytics 4?
Flourish, Pendo, ProfitWell and Clicky have a free plan in Surba's catalog. Free plans usually limit users, storage or features.
Switching tools? Know what you're paying for.
Surba tracks Google Analytics 4 and its replacement side by side, reminds you before either renews, and shows the whole stack's cost in your currency.