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GrowthBook vs Metabase: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Analytics tools. Updated for 2026.

At a glance

Side by side

GrowthBook starts at $40/user/mo (Pro) and Metabase at $100/mo (Starter). For 10 people that's $400 vs $100 a month: Metabase is $300 a month (75%) cheaper than GrowthBook on list price.

GrowthBook

Analytics

From$40/user/mo

10 people: $400 a month · $4,800 a year

  • Free plan (Starter)
  • No yearly discount listed
  • No startup credits listed
  • 2 plans · priced per user

Metabase

Cheaper for 10 people

From$100/mo

10 people: $100 a month · $1,200 a year

  • Free plan (Open Source)
  • Up to 10% off yearly
  • No startup credits listed
  • 3 plans · priced per plan

Plans

GrowthBook and Metabase plans

Every plan with a public price, in US dollars.

GrowthBook

  • Starter

    Up to 3 users, 1 project · Unlimited flags and experiments · Bring your own warehouse

    Free

  • Pro

    Up to 30 users, 3 projects · AI visual editor · Multi-arm bandits

    $40/user/mo

Pro $40/seat/month plus usage beyond included managed-warehouse events ($30/M) and CDN requests ($10/M). Enterprise: contact sales. Self-hosted open source is free.

Prices from GrowthBook's pricing page, checked 26 Oct 2026.

Metabase

  • Open Source

    Self-hosted · Unlimited questions & dashboards

    Free

  • Starter

    First 5 users included · +$6/user/month after

    $100/mo

  • Pro

    First 10 users included · +$12/user/month · SSO, row/column permissions

    $575/mo

Annual: Starter $1,080/yr, Pro $6,210/yr. Enterprise: custom, starts at $20,000/yr (contact sales).

Prices from Metabase's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

GrowthBook and Metabase cost by team size
TeamGrowthBook (Pro)Metabase (Starter)Difference
5 people$200$2,400/yr$100$1,200/yrMetabase $100 less a month
10 people$400$4,800/yr$100$1,200/yrMetabase $300 less a month
25 people$1,000$12,000/yr$100$1,200/yrMetabase $900 less a month

GrowthBook is priced per user. Metabase is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

GrowthBook vs Metabase: questions

Which is cheaper, GrowthBook or Metabase?

GrowthBook starts at $40/user/mo (Pro) and Metabase at $100/mo (Starter). For 10 people that's $400 vs $100 a month: Metabase is $300 a month (75%) cheaper than GrowthBook on list price. Compare features too: the cheaper plan isn't always the closer match.

Do GrowthBook and Metabase have free plans?

GrowthBook has a free plan (Starter). Metabase has a free plan (Open Source).

Are GrowthBook and Metabase cheaper if you pay yearly?

Metabase lists up to 10% off yearly billing. Surba's catalog lists no yearly discount for GrowthBook.

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