ActiveCampaign
Marketing
From$15/mo
10 people: $15 a month · $180 a year
- No free plan
- No yearly discount listed
- No startup credits listed
- 4 plans · priced per plan
ActiveCampaign vs Mailchimp: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.
At a glance
Side by side
ActiveCampaign starts at $15/mo (Starter) and Mailchimp at $13/mo (Essentials). For 10 people that's $15 vs $13 a month: Mailchimp is $2 a month (13%) cheaper than ActiveCampaign on list price.
Mailchimp
Cheaper for 10 people
From$13/mo
10 people: $13 a month · $156 a year
- Free plan
- No yearly discount listed
- $500 startup credits
- 4 plans · priced per plan
Plans
ActiveCampaign and Mailchimp plans
Every plan with a public price, in US dollars.
ActiveCampaign
Starter
1,000 contacts, 1 user · $15/mo billed yearly
$15/mo
Plus
1,000 contacts, 1 user · Landing pages · $49/mo billed yearly
$49/mo
Pro
1,000 contacts, 3 users · Predictive sending · $79/mo billed yearly
$79/mo
Enterprise
1,000 contacts, 5 users · SSO, HIPAA · $145/mo billed yearly
$145/mo
Pricing page renders prices via JS; yearly-billed figures at 1,000 contacts from ActiveCampaign's own comparison pages (search snippets). Monthly-billed prices not captured. Price scales with contacts.
Prices from ActiveCampaign's pricing page, checked 26 Oct 2026.
Mailchimp
Free
Up to 250 contacts · 500 sends/month · 1 seat, 1 audience
Free
Essentials
500 contacts · 3 seats & 3 audiences · 24/7 email & chat support
$13/mo
Standard
500 contacts · 5 seats & 5 audiences · Dedicated onboarding
$20/mo
Premium
Unlimited seats & audiences · Phone & priority support · Predictive segmentation
$350/mo
Prices scale with contacts (entry tier shown). Page shows a 'Save 50% for 12 months' offer; post-promo price not displayed. Annual plans via sales only.
Prices from Mailchimp's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | ActiveCampaign (Starter) | Mailchimp (Essentials) | Difference |
|---|---|---|---|
| 5 people | $15/mo$180/yr a year | $13/mo$156/yr a year | Mailchimp $2 less a month |
| 10 people | $15/mo$180/yr a year | $13/mo$156/yr a year | Mailchimp $2 less a month |
| 25 people | $15/mo$180/yr a year | $13/mo$156/yr a year | Mailchimp $2 less a month |
ActiveCampaign is priced per plan. Mailchimp is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
ActiveCampaign vs Mailchimp: questions
Which is cheaper, ActiveCampaign or Mailchimp?
ActiveCampaign starts at $15/mo (Starter) and Mailchimp at $13/mo (Essentials). For 10 people that's $15 vs $13 a month: Mailchimp is $2 a month (13%) cheaper than ActiveCampaign on list price. Compare features too: the cheaper plan isn't always the closer match.
Do ActiveCampaign and Mailchimp have free plans?
ActiveCampaign has no free plan in Surba's catalog. Mailchimp has a free plan (Free).
More comparisons
Other Marketing comparisons
- Brevo vs Mailchimp
- Mailchimp vs MailerLite
- Hootsuite vs Mailchimp
- GetResponse vs Mailchimp
- ConvertKit vs Mailchimp
- Mailchimp vs Semrush
- ActiveCampaign vs Brevo
- ActiveCampaign vs MailerLite
- ActiveCampaign vs Hootsuite
- ActiveCampaign vs GetResponse
- ActiveCampaign vs ConvertKit
- ActiveCampaign vs Semrush
Paying for ActiveCampaign or Mailchimp? Track it in Surba.
Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.