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ActiveCampaign vs ConvertKit: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

ActiveCampaign starts at $15/mo (Starter) and ConvertKit at $39/mo (Creator). For 10 people that's $15 vs $39 a month: ActiveCampaign is $24 a month (62%) cheaper than ConvertKit on list price.

ActiveCampaign

Cheaper for 10 people

From$15/mo

10 people: $15 a month · $180 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 4 plans · priced per plan

ConvertKit

Marketing

From$39/mo

10 people: $39 a month · $468 a year

  • Free plan
  • Up to 17% off yearly
  • No startup credits listed
  • 3 plans · priced per plan

Plans

ActiveCampaign and ConvertKit plans

Every plan with a public price, in US dollars.

ActiveCampaign

  • Starter

    1,000 contacts, 1 user · $15/mo billed yearly

    $15/mo

  • Plus

    1,000 contacts, 1 user · Landing pages · $49/mo billed yearly

    $49/mo

  • Pro

    1,000 contacts, 3 users · Predictive sending · $79/mo billed yearly

    $79/mo

  • Enterprise

    1,000 contacts, 5 users · SSO, HIPAA · $145/mo billed yearly

    $145/mo

Pricing page renders prices via JS; yearly-billed figures at 1,000 contacts from ActiveCampaign's own comparison pages (search snippets). Monthly-billed prices not captured. Price scales with contacts.

Prices from ActiveCampaign's pricing page, checked 26 Oct 2026.

ConvertKit

  • Newsletter (Free)

    Unlimited landing pages & forms · Unlimited broadcasts

    Free

  • Creator

    1,000 subscribers · Unlimited visual automations · $33/mo billed yearly

    $39/mo

  • Pro

    1,000 subscribers · Subscriber Signals · $66/mo billed yearly

    $79/mo

ConvertKit is now Kit (kit.com). Prices at 1,000 subscribers and scale with list size; monthly prices derived from the page's stated yearly savings. Pro has a first-year promo ($50/mo).

Prices from ConvertKit's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

ActiveCampaign and ConvertKit cost by team size
TeamActiveCampaign (Starter)ConvertKit (Creator)Difference
5 people$15$180/yr$39$468/yrActiveCampaign $24 less a month
10 people$15$180/yr$39$468/yrActiveCampaign $24 less a month
25 people$15$180/yr$39$468/yrActiveCampaign $24 less a month

ActiveCampaign is priced per plan. ConvertKit is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

ActiveCampaign vs ConvertKit: questions

Which is cheaper, ActiveCampaign or ConvertKit?

ActiveCampaign starts at $15/mo (Starter) and ConvertKit at $39/mo (Creator). For 10 people that's $15 vs $39 a month: ActiveCampaign is $24 a month (62%) cheaper than ConvertKit on list price. Compare features too: the cheaper plan isn't always the closer match.

Do ActiveCampaign and ConvertKit have free plans?

ActiveCampaign has no free plan in Surba's catalog. ConvertKit has a free plan (Newsletter (Free)).

Are ActiveCampaign and ConvertKit cheaper if you pay yearly?

ConvertKit lists up to 17% off yearly billing. Surba's catalog lists no yearly discount for ActiveCampaign.

More comparisons

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Paying for ActiveCampaign or ConvertKit? Track it in Surba.

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