ActiveCampaign
Cheaper for 10 people
From$15/mo
10 people: $15 a month · $180 a year
- No free plan
- No yearly discount listed
- No startup credits listed
- 4 plans · priced per plan
ActiveCampaign vs Semrush: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.
At a glance
Side by side
ActiveCampaign starts at $15/mo (Starter) and Semrush at $139/mo (SEO). For 10 people that's $15 vs $139 a month: ActiveCampaign is $124 a month (89%) cheaper than Semrush on list price.
Semrush
Marketing
From$139/mo
10 people: $139 a month · $1,668 a year
- Free plan
- Up to 17% off yearly
- No startup credits listed
- 4 plans · priced per plan
Plans
ActiveCampaign and Semrush plans
Every plan with a public price, in US dollars.
ActiveCampaign
Starter
1,000 contacts, 1 user · $15/mo billed yearly
$15/mo
Plus
1,000 contacts, 1 user · Landing pages · $49/mo billed yearly
$49/mo
Pro
1,000 contacts, 3 users · Predictive sending · $79/mo billed yearly
$79/mo
Enterprise
1,000 contacts, 5 users · SSO, HIPAA · $145/mo billed yearly
$145/mo
Pricing page renders prices via JS; yearly-billed figures at 1,000 contacts from ActiveCampaign's own comparison pages (search snippets). Monthly-billed prices not captured. Price scales with contacts.
Prices from ActiveCampaign's pricing page, checked 26 Oct 2026.
Semrush
Free
1 project · 10 reports per day
Free
SEO
5 websites · 500 keywords tracked daily
$139/mo
Starter
5 websites, 500 keywords · 50 AI prompts tracked daily
$199/mo
Pro+
15 websites, 1,500 keywords · Historical SEO data
$299/mo
New 'SEO + AI Search' lineup replaces Pro/Guru/Business. Advanced: contact sales.
Prices from Semrush's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | ActiveCampaign (Starter) | Semrush (SEO) | Difference |
|---|---|---|---|
| 5 people | $15/mo$180/yr a year | $139/mo$1,668/yr a year | ActiveCampaign $124 less a month |
| 10 people | $15/mo$180/yr a year | $139/mo$1,668/yr a year | ActiveCampaign $124 less a month |
| 25 people | $15/mo$180/yr a year | $139/mo$1,668/yr a year | ActiveCampaign $124 less a month |
ActiveCampaign is priced per plan. Semrush is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
ActiveCampaign vs Semrush: questions
Which is cheaper, ActiveCampaign or Semrush?
ActiveCampaign starts at $15/mo (Starter) and Semrush at $139/mo (SEO). For 10 people that's $15 vs $139 a month: ActiveCampaign is $124 a month (89%) cheaper than Semrush on list price. Compare features too: the cheaper plan isn't always the closer match.
Do ActiveCampaign and Semrush have free plans?
ActiveCampaign has no free plan in Surba's catalog. Semrush has a free plan (Free).
Are ActiveCampaign and Semrush cheaper if you pay yearly?
Semrush lists up to 17% off yearly billing. Surba's catalog lists no yearly discount for ActiveCampaign.
More comparisons
Other Marketing comparisons
Paying for ActiveCampaign or Semrush? Track it in Surba.
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