Semrush alternatives ranked by price
38 tools from Surba's catalog, compared on what 10 people would pay a month on each one's entry paid plan, with Semrush as the benchmark. Updated for 2026.
Ranking
Semrush vs 38 alternatives
Ranked by what 10 people would pay a month on each tool's cheapest paid plan, in US dollars. Prices marked as checked come from the vendor's pricing page on that date; the others are as recorded in Surba's catalog, so check the vendor's site for the latest. Per-user prices are multiplied by the team; per-plan prices aren't. Tools without a comparable list price come last. Features differ between tools, so the cheapest isn't always the closest match.
FAQ
Semrush alternatives: questions
What is the cheapest alternative to Semrush?
Among the paid plans in Surba's catalog, Buffer is the cheapest: Essentials at $5/mo, about $5 a month for 10 people, against $139 for Semrush SEO.
Is there a free alternative to Semrush?
Buffer, Brevo, Sender and Linktree have a free plan in Surba's catalog. Free plans usually limit users, storage or features.
Switching tools? Know what you're paying for.
Surba tracks Semrush and its replacement side by side, reminds you before either renews, and shows the whole stack's cost in your currency.