Instapage pricing in 2026
Landing page platform for paid ad campaigns with personalization and A/B testing. Every plan from Instapage's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Starts at
$99a month
Create for 10 people: $99 a month
- −20% yearly
Plans
Instapage plans and prices
2 plans with a public price, in US dollars.
Create
Entry paid plan$99/ month
- Landing page builder
- Essential marketing tools
- Lead capture forms
Optimize
$199/ month
- A/B experimentation
- Lead generation tools
- Conversion analytics
Annual billing: Create $79, Optimize $159 per month. Read from official page HTML; higher tiers via sales.
Prices from Instapage's pricing page, checked 26 Oct 2026. Prices are per plan, not per user. Taxes, seat minimums and promotions vary.
Team cost
What Instapage costs a team of 5, 10 or 25
Instapage is priced per plan, so the cost doesn't grow with the team.
| Plan | 5 people | 10 people | 25 people |
|---|---|---|---|
| Create$99/mo | $99/mo$1,188/yr a year | $99/mo$1,188/yr a year | $99/mo$1,188/yr a year |
| Optimize$199/mo | $199/mo$2,388/yr a year | $199/mo$2,388/yr a year | $199/mo$2,388/yr a year |
Paying yearly: Instapage lists up to 20% off annual billing, so Create for 10 people would be about $950.40 a year instead of $1,188. Before tax, at list price.
Local prices
Instapage in naira, shillings, cedis, rand, pounds and euros
Create, the entry paid plan, converted from US dollars.
| Currency | A month | A year |
|---|---|---|
| NGNNigerian naira (NGN) | ₦132,096 | ₦1,585,148 |
| KESKenyan shilling (KES) | KSh12,858 | KSh154,291 |
| GHSGhanaian cedi (GHS) | GH₵1,151 | GH₵13,807 |
| ZARSouth African rand (ZAR) | R1,643 | R19,719 |
| GBPBritish pound (GBP) | £74.03 | £888.37 |
| EUREuro (EUR) | €88.32 | €1,060 |
Indicative only: converted at Surba's daily exchange rates from 26 Oct 2026 (₦1,334 = $1). Unless Instapage bills you in your own currency, your bank's rate and card fees decide what you're charged.
Discounts
Ways to pay less for Instapage
Up to 20% off yearly billing
Paying Instapage yearly instead of monthly.
From Surba's catalog; the vendor decides eligibility.
Alternatives
Cheaper alternatives to Instapage
Tools in Surba's catalog that cost a team of 10 less a month on their entry plan than Instapage's Create.
Compare
Instapage compared
Plans and team costs side by side.
FAQ
Instapage pricing questions
How much does Instapage cost?
Instapage's paid plans run from $99 to $199 a month according to Instapage's pricing page (checked 26 Oct 2026) (Create $99 and Optimize $199). Instapage is priced per plan rather than per user. Annual billing: Create $79, Optimize $159 per month. Read from official page HTML; higher tiers via sales.
Does Instapage have a free plan?
Not in Surba's catalog. The cheapest listed plan is Create at $99 a month.
How much does Instapage cost for a team of 10?
Instapage is priced per plan, so a team of 10 pays the same as a smaller one: $99 a month ($1,188 a year) on Create. With up to 20% off for yearly billing, that would be about $950.40 a year.
How much is Instapage in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Create at $99 is about ₦132,096 a month. Your bank's exchange rate and card fees decide the final charge.
What are cheaper alternatives to Instapage?
In Surba's catalog, Buffer ($5/mo), Brevo ($9/mo) and Sender ($9/mo) cost less for a team of 10 on their entry plans. Compare features before you switch: the cheapest plan isn't always the closest match.
Is Instapage cheaper if you pay yearly?
Instapage gives up to 20% off for paying yearly instead of monthly, according to Instapage's pricing page (checked 26 Oct 2026). Surba reminds you before each renewal, so an annual plan doesn't renew unnoticed.
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