Instapage
Marketing
From$99/mo
10 people: $99 a month · $1,188 a year
- No free plan
- Up to 20% off yearly
- No startup credits listed
- 2 plans · priced per plan
Instapage vs Unbounce: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.
At a glance
Side by side
Instapage starts at $99/mo (Create) and Unbounce at $29/mo (Starter). For 10 people that's $99 vs $29 a month: Unbounce is $70 a month (71%) cheaper than Instapage on list price.
Unbounce
Cheaper for 10 people
From$29/mo
10 people: $29 a month · $348 a year
- No free plan
- Up to 25% off yearly
- No startup credits listed
- 4 plans · priced per plan
Plans
Instapage and Unbounce plans
Every plan with a public price, in US dollars.
Instapage
Create
Landing page builder · Essential marketing tools · Lead capture forms
$99/mo
Optimize
A/B experimentation · Lead generation tools · Conversion analytics
$199/mo
Annual billing: Create $79, Optimize $159 per month. Read from official page HTML; higher tiers via sales.
Prices from Instapage's pricing page, checked 26 Oct 2026.
Unbounce
Starter
Launch first landing pages · Drag-and-drop builder · Custom domain
$29/mo
Build
Unlimited landing pages · Popups and sticky bars · AI copywriting
$99/mo
Experiment
A/B testing · Conversion analytics · Everything in Build
$149/mo
Optimize
Smart Traffic optimisation · Advanced experiments · Everything in Experiment
$249/mo
Yearly billing: Starter $22, Build $74, Experiment $112, Optimize $187 per month (save 25%). Custom: get in touch. Read from official page HTML. Canada-based.
Prices from Unbounce's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Instapage (Create) | Unbounce (Starter) | Difference |
|---|---|---|---|
| 5 people | $99/mo$1,188/yr a year | $29/mo$348/yr a year | Unbounce $70 less a month |
| 10 people | $99/mo$1,188/yr a year | $29/mo$348/yr a year | Unbounce $70 less a month |
| 25 people | $99/mo$1,188/yr a year | $29/mo$348/yr a year | Unbounce $70 less a month |
Instapage is priced per plan. Unbounce is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Instapage vs Unbounce: questions
Which is cheaper, Instapage or Unbounce?
Instapage starts at $99/mo (Create) and Unbounce at $29/mo (Starter). For 10 people that's $99 vs $29 a month: Unbounce is $70 a month (71%) cheaper than Instapage on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Instapage and Unbounce have free plans?
Instapage has no free plan in Surba's catalog. Unbounce has no free plan in Surba's catalog.
Are Instapage and Unbounce cheaper if you pay yearly?
Instapage lists up to 20% off yearly billing. Unbounce lists up to 25% off yearly billing.
Paying for Instapage or Unbounce? Track it in Surba.
Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.