Later pricing in 2026
Every plan from Later's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Starts at
$25a month
Starter for 10 people: $25 a month
- −25% yearly
Plans
Later plans and prices
3 plans with a public price, in US dollars.
Starter
Entry paid plan$25/ month
- 1 user, 1 social set
- Best-time-to-post
Growth
$50/ month
- 2 users, 2 social sets
- Social inbox, approvals
Scale
$110/ month
- 4 users, 6 social sets
- Competitive benchmarking
Page shows annual rates ($18.75/$37.50/$82.50 per month) with '25% off'; monthly prices derived from that discount.
Prices from Later's pricing page, checked 26 Oct 2026. Prices are per plan, not per user. Taxes, seat minimums and promotions vary.
Team cost
What Later costs a team of 5, 10 or 25
Later is priced per plan, so the cost doesn't grow with the team.
| Plan | 5 people | 10 people | 25 people |
|---|---|---|---|
| Starter$25/mo | $25/mo$300/yr a year | $25/mo$300/yr a year | $25/mo$300/yr a year |
| Growth$50/mo | $50/mo$600/yr a year | $50/mo$600/yr a year | $50/mo$600/yr a year |
| Scale$110/mo | $110/mo$1,320/yr a year | $110/mo$1,320/yr a year | $110/mo$1,320/yr a year |
Paying yearly: Later lists up to 25% off annual billing, so Starter for 10 people would be about $225 a year instead of $300. Before tax, at list price.
Local prices
Later in naira, shillings, cedis, rand, pounds and euros
Starter, the entry paid plan, converted from US dollars.
| Currency | A month | A year |
|---|---|---|
| NGNNigerian naira (NGN) | ₦33,357 | ₦400,290 |
| KESKenyan shilling (KES) | KSh3,247 | KSh38,962 |
| GHSGhanaian cedi (GHS) | GH₵290.55 | GH₵3,487 |
| ZARSouth African rand (ZAR) | R414.97 | R4,980 |
| GBPBritish pound (GBP) | £18.69 | £224.33 |
| EUREuro (EUR) | €22.30 | €267.64 |
Indicative only: converted at Surba's daily exchange rates from 26 Oct 2026 (₦1,334 = $1). Unless Later bills you in your own currency, your bank's rate and card fees decide what you're charged.
Discounts
Ways to pay less for Later
Up to 25% off yearly billing
Paying Later yearly instead of monthly.
From Surba's catalog; the vendor decides eligibility.
Alternatives
Cheaper alternatives to Later
Tools in Surba's catalog that cost a team of 10 less a month on their entry plan than Later's Starter.
Compare
Later compared
Plans and team costs side by side.
FAQ
Later pricing questions
How much does Later cost?
Later's paid plans run from $25 to $110 a month according to Later's pricing page (checked 26 Oct 2026) (Starter $25, Growth $50 and Scale $110). Later is priced per plan rather than per user. Page shows annual rates ($18.75/$37.50/$82.50 per month) with '25% off'; monthly prices derived from that discount.
Does Later have a free plan?
Not in Surba's catalog. The cheapest listed plan is Starter at $25 a month.
How much does Later cost for a team of 10?
Later is priced per plan, so a team of 10 pays the same as a smaller one: $25 a month ($300 a year) on Starter. With up to 25% off for yearly billing, that would be about $225 a year.
How much is Later in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Starter at $25 is about ₦33,357 a month. Your bank's exchange rate and card fees decide the final charge.
What are cheaper alternatives to Later?
In Surba's catalog, Buffer ($5/mo), Brevo ($9/mo) and Sender ($9/mo) cost less for a team of 10 on their entry plans. Compare features before you switch: the cheapest plan isn't always the closest match.
Is Later cheaper if you pay yearly?
Later gives up to 25% off for paying yearly instead of monthly, according to Later's pricing page (checked 26 Oct 2026). Surba reminds you before each renewal, so an annual plan doesn't renew unnoticed.
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