VS

ActiveCampaign vs Hootsuite: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

ActiveCampaign starts at $15/mo (Starter) and Hootsuite at $99/user/mo (Standard). For 10 people that's $15 vs $990 a month: ActiveCampaign is $975 a month (98%) cheaper than Hootsuite on list price.

ActiveCampaign

Cheaper for 10 people

From$15/mo

10 people: $15 a month · $180 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 4 plans · priced per plan

Hootsuite

Marketing

From$99/user/mo

10 people: $990 a month · $11,880 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 2 plans · priced per user

Plans

ActiveCampaign and Hootsuite plans

Every plan with a public price, in US dollars.

ActiveCampaign

  • Starter

    1,000 contacts, 1 user · $15/mo billed yearly

    $15/mo

  • Plus

    1,000 contacts, 1 user · Landing pages · $49/mo billed yearly

    $49/mo

  • Pro

    1,000 contacts, 3 users · Predictive sending · $79/mo billed yearly

    $79/mo

  • Enterprise

    1,000 contacts, 5 users · SSO, HIPAA · $145/mo billed yearly

    $145/mo

Pricing page renders prices via JS; yearly-billed figures at 1,000 contacts from ActiveCampaign's own comparison pages (search snippets). Monthly-billed prices not captured. Price scales with contacts.

Prices from ActiveCampaign's pricing page, checked 26 Oct 2026.

Hootsuite

  • Standard

    Starting price per user · Up to 10 social accounts · AI post generation

    $99/user/mo

  • Professional

    Starting price per user · Unlimited social accounts · Custom reports

    $199/user/mo

Page gives only 'starts at' prices in FAQ ($99, $199; Advanced 'up to $399'); annual billing gives a lower rate but exact monthly vs annual split not shown. Enterprise: contact sales.

Prices from Hootsuite's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

ActiveCampaign and Hootsuite cost by team size
TeamActiveCampaign (Starter)Hootsuite (Standard)Difference
5 people$15$180/yr$495$5,940/yrActiveCampaign $480 less a month
10 people$15$180/yr$990$11,880/yrActiveCampaign $975 less a month
25 people$15$180/yr$2,475$29,700/yrActiveCampaign $2,460 less a month

ActiveCampaign is priced per plan. Hootsuite is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

ActiveCampaign vs Hootsuite: questions

Which is cheaper, ActiveCampaign or Hootsuite?

ActiveCampaign starts at $15/mo (Starter) and Hootsuite at $99/user/mo (Standard). For 10 people that's $15 vs $990 a month: ActiveCampaign is $975 a month (98%) cheaper than Hootsuite on list price. Compare features too: the cheaper plan isn't always the closer match.

Do ActiveCampaign and Hootsuite have free plans?

ActiveCampaign has no free plan in Surba's catalog. Hootsuite has no free plan in Surba's catalog.

More comparisons

Other Marketing comparisons

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