VS

Hootsuite vs Mailchimp: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

Hootsuite starts at $99/user/mo (Standard) and Mailchimp at $13/mo (Essentials). For 10 people that's $990 vs $13 a month: Mailchimp is $977 a month (99%) cheaper than Hootsuite on list price.

Hootsuite

Marketing

From$99/user/mo

10 people: $990 a month · $11,880 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 2 plans · priced per user

Mailchimp

Cheaper for 10 people

From$13/mo

10 people: $13 a month · $156 a year

  • Free plan
  • No yearly discount listed
  • $500 startup credits
  • 4 plans · priced per plan

Plans

Hootsuite and Mailchimp plans

Every plan with a public price, in US dollars.

Hootsuite

  • Standard

    Starting price per user · Up to 10 social accounts · AI post generation

    $99/user/mo

  • Professional

    Starting price per user · Unlimited social accounts · Custom reports

    $199/user/mo

Page gives only 'starts at' prices in FAQ ($99, $199; Advanced 'up to $399'); annual billing gives a lower rate but exact monthly vs annual split not shown. Enterprise: contact sales.

Prices from Hootsuite's pricing page, checked 26 Oct 2026.

Mailchimp

  • Free

    Up to 250 contacts · 500 sends/month · 1 seat, 1 audience

    Free

  • Essentials

    500 contacts · 3 seats & 3 audiences · 24/7 email & chat support

    $13/mo

  • Standard

    500 contacts · 5 seats & 5 audiences · Dedicated onboarding

    $20/mo

  • Premium

    Unlimited seats & audiences · Phone & priority support · Predictive segmentation

    $350/mo

Prices scale with contacts (entry tier shown). Page shows a 'Save 50% for 12 months' offer; post-promo price not displayed. Annual plans via sales only.

Prices from Mailchimp's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Hootsuite and Mailchimp cost by team size
TeamHootsuite (Standard)Mailchimp (Essentials)Difference
5 people$495$5,940/yr$13$156/yrMailchimp $482 less a month
10 people$990$11,880/yr$13$156/yrMailchimp $977 less a month
25 people$2,475$29,700/yr$13$156/yrMailchimp $2,462 less a month

Hootsuite is priced per user. Mailchimp is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Hootsuite vs Mailchimp: questions

Which is cheaper, Hootsuite or Mailchimp?

Hootsuite starts at $99/user/mo (Standard) and Mailchimp at $13/mo (Essentials). For 10 people that's $990 vs $13 a month: Mailchimp is $977 a month (99%) cheaper than Hootsuite on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Hootsuite and Mailchimp have free plans?

Hootsuite has no free plan in Surba's catalog. Mailchimp has a free plan (Free).

More comparisons

Other Marketing comparisons

Paying for Hootsuite or Mailchimp? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.