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Hotjar vs Tableau: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Analytics tools. Updated for 2026.

At a glance

Side by side

Hotjar starts at $49/mo (Growth) and Tableau at $15/user/mo (Standard Viewer). For 10 people that's $49 vs $150 a month: Hotjar is $101 a month (67%) cheaper than Tableau on list price.

Hotjar

Cheaper for 10 people

From$49/mo

10 people: $49 a month · $588 a year

  • Free plan
  • Up to 20% off yearly
  • No startup credits listed
  • 2 plans · priced per plan

Tableau

Analytics

From$15/user/mo

10 people: $150 a month · $1,800 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 6 plans · priced per user

Plans

Hotjar and Tableau plans

Every plan with a public price, in US dollars.

Hotjar

  • Free

    Up to 200k sessions/month · Replays, heatmaps, funnels

    Free

  • Growth

    From 7k sessions/month · Journey analysis · Sense AI chat

    $49/mo

hotjar.com/pricing redirects to Contentsquare pricing. Growth $39/mo paid yearly; price tiers by sessions. Pro and Enterprise: contact sales. EU billed in EUR.

Prices from Hotjar's pricing page, checked 26 Oct 2026.

Tableau

  • Standard Creator

    $75/user/mo billed annually · Full authoring + Tableau Prep

    $75/user/mo

  • Standard Explorer

    $42/user/mo billed annually

    $42/user/mo

  • Standard Viewer

    $15/user/mo billed annually

    $15/user/mo

  • Enterprise Creator

    $115/user/mo billed annually

    $115/user/mo

  • Enterprise Explorer

    $70/user/mo billed annually

    $70/user/mo

  • Enterprise Viewer

    $35/user/mo billed annually

    $35/user/mo

Annual contract only. tableau.com pricing pages block direct fetch (403); prices from search snippets of official Cloud/Server pricing pages. Tableau+: contact sales.

Prices from Tableau's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Hotjar and Tableau cost by team size
TeamHotjar (Growth)Tableau (Standard Viewer)Difference
5 people$49$588/yr$75$900/yrHotjar $26 less a month
10 people$49$588/yr$150$1,800/yrHotjar $101 less a month
25 people$49$588/yr$375$4,500/yrHotjar $326 less a month

Hotjar is priced per plan. Tableau is priced per user. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Hotjar vs Tableau: questions

Which is cheaper, Hotjar or Tableau?

Hotjar starts at $49/mo (Growth) and Tableau at $15/user/mo (Standard Viewer). For 10 people that's $49 vs $150 a month: Hotjar is $101 a month (67%) cheaper than Tableau on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Hotjar and Tableau have free plans?

Hotjar has a free plan (Free). Tableau has no free plan in Surba's catalog.

Are Hotjar and Tableau cheaper if you pay yearly?

Hotjar lists up to 20% off yearly billing. Surba's catalog lists no yearly discount for Tableau.

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