Hotjar
Cheaper for 10 people
From$49/mo
10 people: $49 a month · $588 a year
- Free plan
- Up to 20% off yearly
- No startup credits listed
- 2 plans · priced per plan
Hotjar vs Lightdash: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Analytics tools. Updated for 2026.
At a glance
Side by side
Hotjar starts at $49/mo (Growth) and Lightdash at $3,000/mo (Cloud Pro). For 10 people that's $49 vs $3,000 a month: Hotjar is $2,951 a month (98%) cheaper than Lightdash on list price.
Lightdash
Analytics
From$3,000/mo
10 people: $3,000 a month · $36,000 a year
- No free plan
- No yearly discount listed
- No startup credits listed
- 1 plan · priced per plan
Plans
Hotjar and Lightdash plans
Every plan with a public price, in US dollars.
Hotjar
Free
Up to 200k sessions/month · Replays, heatmaps, funnels
Free
Growth
From 7k sessions/month · Journey analysis · Sense AI chat
$49/mo
hotjar.com/pricing redirects to Contentsquare pricing. Growth $39/mo paid yearly; price tiers by sessions. Pro and Enterprise: contact sales. EU billed in EUR.
Prices from Hotjar's pricing page, checked 26 Oct 2026.
Lightdash
Cloud Pro
Unlimited users · Native dbt integration · Scheduled reports and alerting
$3,000/mo
Embedding add-on: $0.05/load after 1,000 free or $790/mo per 100K loads. Enterprise: contact sales. Open-source self-hosting available.
Prices from Lightdash's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Hotjar (Growth) | Lightdash (Cloud Pro) | Difference |
|---|---|---|---|
| 5 people | $49/mo$588/yr a year | $3,000/mo$36,000/yr a year | Hotjar $2,951 less a month |
| 10 people | $49/mo$588/yr a year | $3,000/mo$36,000/yr a year | Hotjar $2,951 less a month |
| 25 people | $49/mo$588/yr a year | $3,000/mo$36,000/yr a year | Hotjar $2,951 less a month |
Hotjar is priced per plan. Lightdash is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Hotjar vs Lightdash: questions
Which is cheaper, Hotjar or Lightdash?
Hotjar starts at $49/mo (Growth) and Lightdash at $3,000/mo (Cloud Pro). For 10 people that's $49 vs $3,000 a month: Hotjar is $2,951 a month (98%) cheaper than Lightdash on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Hotjar and Lightdash have free plans?
Hotjar has a free plan (Free). Lightdash has no free plan in Surba's catalog.
Are Hotjar and Lightdash cheaper if you pay yearly?
Hotjar lists up to 20% off yearly billing. Surba's catalog lists no yearly discount for Lightdash.
More comparisons
Other Analytics comparisons
Paying for Hotjar or Lightdash? Track it in Surba.
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