Hootsuite
Marketing
From$99/user/mo
10 people: $990 a month · $11,880 a year
- No free plan
- No yearly discount listed
- No startup credits listed
- 2 plans · priced per user
Hootsuite vs mLabs: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.
At a glance
Side by side
Hootsuite starts at $99/user/mo (Standard) and mLabs at $9.23/mo (Per brand). For 10 people that's $990 vs $9.23 a month: mLabs is $980.77 a month (99%) cheaper than Hootsuite on list price.
mLabs
Cheaper for 10 people
From$9.23/mo
10 people: $9.23 a month · $110.76 a year
- No free plan
- Up to 30% off yearly
- No startup credits listed
- 1 plan · priced per plan
Plans
Hootsuite and mLabs plans
Every plan with a public price, in US dollars.
Hootsuite
Standard
Starting price per user · Up to 10 social accounts · AI post generation
$99/user/mo
Professional
Starting price per user · Unlimited social accounts · Custom reports
$199/user/mo
Page gives only 'starts at' prices in FAQ ($99, $199; Advanced 'up to $399'); annual billing gives a lower rate but exact monthly vs annual split not shown. Enterprise: contact sales.
Prices from Hootsuite's pricing page, checked 26 Oct 2026.
mLabs
Per brand
Post scheduling · Reports · Per profile/brand
$9.23/mo
R$49.90/month per profile monthly; annual equivalent R$29.90-34.90/month (~R$5.40/USD).
Prices from mLabs's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Hootsuite (Standard) | mLabs (Per brand) | Difference |
|---|---|---|---|
| 5 people | $495/mo$5,940/yr a year | $9.23/mo$110.76/yr a year | mLabs $485.77 less a month |
| 10 people | $990/mo$11,880/yr a year | $9.23/mo$110.76/yr a year | mLabs $980.77 less a month |
| 25 people | $2,475/mo$29,700/yr a year | $9.23/mo$110.76/yr a year | mLabs $2,465.77 less a month |
Hootsuite is priced per user. mLabs is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Hootsuite vs mLabs: questions
Which is cheaper, Hootsuite or mLabs?
Hootsuite starts at $99/user/mo (Standard) and mLabs at $9.23/mo (Per brand). For 10 people that's $990 vs $9.23 a month: mLabs is $980.77 a month (99%) cheaper than Hootsuite on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Hootsuite and mLabs have free plans?
Hootsuite has no free plan in Surba's catalog. mLabs has no free plan in Surba's catalog.
Are Hootsuite and mLabs cheaper if you pay yearly?
mLabs lists up to 30% off yearly billing. Surba's catalog lists no yearly discount for Hootsuite.
More comparisons
Other Marketing comparisons
Paying for Hootsuite or mLabs? Track it in Surba.
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