VS

Buffer vs mLabs: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

Buffer starts at $5/mo (Essentials) and mLabs at $9.23/mo (Per brand). For 10 people that's $5 vs $9.23 a month: Buffer is $4.23 a month (46%) cheaper than mLabs on list price.

Buffer

Cheaper for 10 people

From$5/mo

10 people: $5 a month · $60 a year

  • Free plan
  • No yearly discount listed
  • No startup credits listed
  • 3 plans · priced per plan

mLabs

Marketing

From$9.23/mo

10 people: $9.23 a month · $110.76 a year

  • No free plan
  • Up to 30% off yearly
  • No startup credits listed
  • 1 plan · priced per plan

Plans

Buffer and mLabs plans

Every plan with a public price, in US dollars.

Buffer

  • Free

    Up to 3 channels · 10 scheduled posts per channel

    Free

  • Essentials

    Per channel, $5/mo billed yearly · Unlimited scheduled posts · Advanced analytics

    $5/mo

  • Team

    Per channel, $10/mo billed yearly · Unlimited team members · Approval workflows

    $10/mo

Priced per connected social channel. Monthly-billed prices not shown; page states both 'save 2 months' and a 20% annual discount (inconsistent).

Prices from Buffer's pricing page, checked 26 Oct 2026.

mLabs

  • Per brand

    Post scheduling · Reports · Per profile/brand

    $9.23/mo

R$49.90/month per profile monthly; annual equivalent R$29.90-34.90/month (~R$5.40/USD).

Prices from mLabs's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Buffer and mLabs cost by team size
TeamBuffer (Essentials)mLabs (Per brand)Difference
5 people$5$60/yr$9.23$110.76/yrBuffer $4.23 less a month
10 people$5$60/yr$9.23$110.76/yrBuffer $4.23 less a month
25 people$5$60/yr$9.23$110.76/yrBuffer $4.23 less a month

Buffer is priced per plan. mLabs is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Buffer vs mLabs: questions

Which is cheaper, Buffer or mLabs?

Buffer starts at $5/mo (Essentials) and mLabs at $9.23/mo (Per brand). For 10 people that's $5 vs $9.23 a month: Buffer is $4.23 a month (46%) cheaper than mLabs on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Buffer and mLabs have free plans?

Buffer has a free plan (Free). mLabs has no free plan in Surba's catalog.

Are Buffer and mLabs cheaper if you pay yearly?

mLabs lists up to 30% off yearly billing. Surba's catalog lists no yearly discount for Buffer.

More comparisons

Other Marketing comparisons

Paying for Buffer or mLabs? Track it in Surba.

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