Hootsuite
Marketing
From$99/user/mo
10 people: $990 a month · $11,880 a year
- No free plan
- No yearly discount listed
- No startup credits listed
- 2 plans · priced per user
Hootsuite vs Metricool: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.
At a glance
Side by side
Hootsuite starts at $99/user/mo (Standard) and Metricool at $25/mo (Starter). For 10 people that's $990 vs $25 a month: Metricool is $965 a month (97%) cheaper than Hootsuite on list price.
Metricool
Cheaper for 10 people
From$25/mo
10 people: $25 a month · $300 a year
- Free plan
- Up to 20% off yearly
- No startup credits listed
- 3 plans · priced per plan
Plans
Hootsuite and Metricool plans
Every plan with a public price, in US dollars.
Hootsuite
Standard
Starting price per user · Up to 10 social accounts · AI post generation
$99/user/mo
Professional
Starting price per user · Unlimited social accounts · Custom reports
$199/user/mo
Page gives only 'starts at' prices in FAQ ($99, $199; Advanced 'up to $399'); annual billing gives a lower rate but exact monthly vs annual split not shown. Enterprise: contact sales.
Prices from Hootsuite's pricing page, checked 26 Oct 2026.
Metricool
Free
1 brand · 20 scheduled posts/month · AI social assistant
Free
Starter
Up to 10 brands · 100 competitors analysed · Canva & Google Drive integration
$25/mo
Advanced
Up to 50 brands · Post approval system · Team and client management
$67/mo
USD prices from the page (EUR €20/€54). Annual billing: Starter $20, Advanced $53 per month ('save up to 24%'). Custom: contact sales.
Prices from Metricool's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Hootsuite (Standard) | Metricool (Starter) | Difference |
|---|---|---|---|
| 5 people | $495/mo$5,940/yr a year | $25/mo$300/yr a year | Metricool $470 less a month |
| 10 people | $990/mo$11,880/yr a year | $25/mo$300/yr a year | Metricool $965 less a month |
| 25 people | $2,475/mo$29,700/yr a year | $25/mo$300/yr a year | Metricool $2,450 less a month |
Hootsuite is priced per user. Metricool is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Hootsuite vs Metricool: questions
Which is cheaper, Hootsuite or Metricool?
Hootsuite starts at $99/user/mo (Standard) and Metricool at $25/mo (Starter). For 10 people that's $990 vs $25 a month: Metricool is $965 a month (97%) cheaper than Hootsuite on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Hootsuite and Metricool have free plans?
Hootsuite has no free plan in Surba's catalog. Metricool has a free plan (Free).
Are Hootsuite and Metricool cheaper if you pay yearly?
Metricool lists up to 20% off yearly billing. Surba's catalog lists no yearly discount for Hootsuite.
More comparisons
Other Marketing comparisons
Paying for Hootsuite or Metricool? Track it in Surba.
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