VS

Mailchimp vs Omnisend: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

Mailchimp starts at $13/mo (Essentials) and Omnisend at $16/mo (Standard). For 10 people that's $13 vs $16 a month: Mailchimp is $3 a month (19%) cheaper than Omnisend on list price.

Mailchimp

Cheaper for 10 people

From$13/mo

10 people: $13 a month · $156 a year

  • Free plan
  • No yearly discount listed
  • $500 startup credits
  • 4 plans · priced per plan

Omnisend

Marketing

From$16/mo

10 people: $16 a month · $192 a year

  • Free plan
  • No yearly discount listed
  • No startup credits listed
  • 3 plans · priced per plan

Plans

Mailchimp and Omnisend plans

Every plan with a public price, in US dollars.

Mailchimp

  • Free

    Up to 250 contacts · 500 sends/month · 1 seat, 1 audience

    Free

  • Essentials

    500 contacts · 3 seats & 3 audiences · 24/7 email & chat support

    $13/mo

  • Standard

    500 contacts · 5 seats & 5 audiences · Dedicated onboarding

    $20/mo

  • Premium

    Unlimited seats & audiences · Phone & priority support · Predictive segmentation

    $350/mo

Prices scale with contacts (entry tier shown). Page shows a 'Save 50% for 12 months' offer; post-promo price not displayed. Annual plans via sales only.

Prices from Mailchimp's pricing page, checked 26 Oct 2026.

Omnisend

  • Free

    Up to 250 contacts · 500 emails per month · Omnisend branding required

    Free

  • Standard

    Price for up to 500 contacts · 6,000 emails per month · Unlimited web push

    $16/mo

  • Pro

    Price for up to 2,500 contacts · Unlimited emails (fair use) · SMS from $0.007 per message

    $59/mo

Standard ($48 for 3 months) and Pro ($177 for 3 months) list prices are billed monthly; the page shows a 30% intro discount if 3 months are paid upfront ($11.20/$41.30 per month). No annual billing shown. Custom plan (150K+ profiles): contact sales. SMS credits are extra.

Prices from Omnisend's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Mailchimp and Omnisend cost by team size
TeamMailchimp (Essentials)Omnisend (Standard)Difference
5 people$13$156/yr$16$192/yrMailchimp $3 less a month
10 people$13$156/yr$16$192/yrMailchimp $3 less a month
25 people$13$156/yr$16$192/yrMailchimp $3 less a month

Mailchimp is priced per plan. Omnisend is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Mailchimp vs Omnisend: questions

Which is cheaper, Mailchimp or Omnisend?

Mailchimp starts at $13/mo (Essentials) and Omnisend at $16/mo (Standard). For 10 people that's $13 vs $16 a month: Mailchimp is $3 a month (19%) cheaper than Omnisend on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Mailchimp and Omnisend have free plans?

Mailchimp has a free plan (Free). Omnisend has a free plan (Free).

More comparisons

Other Marketing comparisons

Paying for Mailchimp or Omnisend? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.