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Instantly vs Smartlead: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Sales tools. Updated for 2026.

At a glance

Side by side

Instantly starts at $47/mo (Growth) and Smartlead at $39/mo (Base). For 10 people that's $47 vs $39 a month: Smartlead is $8 a month (17%) cheaper than Instantly on list price.

Instantly

Sales

From$47/mo

10 people: $47 a month · $564 a year

  • No free plan
  • Up to 20% off yearly
  • No startup credits listed
  • 3 plans · priced per plan

Smartlead

Cheaper for 10 people

From$39/mo

10 people: $39 a month · $468 a year

  • No free plan
  • Up to 17% off yearly
  • No startup credits listed
  • 4 plans · priced per plan

Plans

Instantly and Smartlead plans

Every plan with a public price, in US dollars.

Instantly

  • Growth

    Unlimited email accounts & warmup · 5,000 emails/month · 1,000 uploaded contacts

    $47/mo

  • Hypergrowth

    125,000 emails/month · 25,000 uploaded contacts · Premium live support

    $97/mo

  • Light Speed

    500,000 emails/month · 100,000 uploaded contacts · SISR sending system

    $358/mo

Outreach plans shown; annual billing saves 20% (Growth $37.60/mo). Separate lead-credit plans from $47/mo and bundles from $94/mo. Enterprise/VIP: book a call.

Prices from Instantly's pricing page, checked 26 Oct 2026.

Smartlead

  • Base

    2,000 contacts · 6,000 email sends/month · Unlimited warmup

    $39/mo

  • Pro

    30,000 contacts · 90,000 email sends/month · 30,000 verified emails/month

    $94/mo

  • Unlimited Smart

    150,000 email sends/month · 50,000 verified emails/month · Premium warmup pool

    $174/mo

  • Unlimited Prime

    500,000 email sends/month · 3 SmartServers included · 3 client workspaces

    $379/mo

Annual billing: Base $32, Pro $78, Unlimited Smart $144, Unlimited Prime $315 per month (save 17%). Managed SmartServices: book a call.

Prices from Smartlead's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Instantly and Smartlead cost by team size
TeamInstantly (Growth)Smartlead (Base)Difference
5 people$47$564/yr$39$468/yrSmartlead $8 less a month
10 people$47$564/yr$39$468/yrSmartlead $8 less a month
25 people$47$564/yr$39$468/yrSmartlead $8 less a month

Instantly is priced per plan. Smartlead is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Instantly vs Smartlead: questions

Which is cheaper, Instantly or Smartlead?

Instantly starts at $47/mo (Growth) and Smartlead at $39/mo (Base). For 10 people that's $47 vs $39 a month: Smartlead is $8 a month (17%) cheaper than Instantly on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Instantly and Smartlead have free plans?

Instantly has no free plan in Surba's catalog. Smartlead has no free plan in Surba's catalog.

Are Instantly and Smartlead cheaper if you pay yearly?

Instantly lists up to 20% off yearly billing. Smartlead lists up to 17% off yearly billing.

More comparisons

Other Sales comparisons

Paying for Instantly or Smartlead? Track it in Surba.

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