Luma AI pricing in 2026
AI video and image generation (Dream Machine) with Ray models and creative agents. Every plan from Luma AI's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Starts at
$30a month
Plus for 10 people: $30 a month
- −17% yearly
Plans
Luma AI plans and prices
3 plans with a public price, in US dollars.
Plus
Entry paid plan$30/ month
- 10,000 credits/month
- Luma and third-party models
- Commercial use
Pro
$90/ month
- 40,000 credits/month
- 4x usage with Luma Agents
Ultra
$300/ month
- 150,000 credits/month
- 15x usage with Luma Agents
Annual: $25/$75/$250 per month (page says 'save up to 20%'; listed prices are ~17% off). Team (SSO, shared credits) and Enterprise: contact sales. API usage billed in credits.
Prices from Luma AI's pricing page, checked 26 Oct 2026. Prices are per plan, not per user. Taxes, seat minimums and promotions vary.
Team cost
What Luma AI costs a team of 5, 10 or 25
Luma AI is priced per plan, so the cost doesn't grow with the team.
| Plan | 5 people | 10 people | 25 people |
|---|---|---|---|
| Plus$30/mo | $30/mo$360/yr a year | $30/mo$360/yr a year | $30/mo$360/yr a year |
| Pro$90/mo | $90/mo$1,080/yr a year | $90/mo$1,080/yr a year | $90/mo$1,080/yr a year |
| Ultra$300/mo | $300/mo$3,600/yr a year | $300/mo$3,600/yr a year | $300/mo$3,600/yr a year |
Paying yearly: Luma AI lists up to 17% off annual billing, so Plus for 10 people would be about $298.80 a year instead of $360. Before tax, at list price.
Local prices
Luma AI in naira, shillings, cedis, rand, pounds and euros
Plus, the entry paid plan, converted from US dollars.
| Currency | A month | A year |
|---|---|---|
| NGNNigerian naira (NGN) | ₦40,029 | ₦480,348 |
| KESKenyan shilling (KES) | KSh3,896 | KSh46,755 |
| GHSGhanaian cedi (GHS) | GH₵348.66 | GH₵4,184 |
| ZARSouth African rand (ZAR) | R497.96 | R5,976 |
| GBPBritish pound (GBP) | £22.43 | £269.20 |
| EUREuro (EUR) | €26.76 | €321.17 |
Indicative only: converted at Surba's daily exchange rates from 26 Oct 2026 (₦1,334 = $1). Unless Luma AI bills you in your own currency, your bank's rate and card fees decide what you're charged.
Discounts
Ways to pay less for Luma AI
Up to 17% off yearly billing
Paying Luma AI yearly instead of monthly.
From Surba's catalog; the vendor decides eligibility.
Alternatives
Cheaper alternatives to Luma AI
Tools in Surba's catalog that cost a team of 10 less a month on their entry plan than Luma AI's Plus.
Compare
Luma AI compared
Plans and team costs side by side.
FAQ
Luma AI pricing questions
How much does Luma AI cost?
Luma AI's paid plans run from $30 to $300 a month according to Luma AI's pricing page (checked 26 Oct 2026) (Plus $30, Pro $90 and Ultra $300). Luma AI is priced per plan rather than per user. Annual: $25/$75/$250 per month (page says 'save up to 20%'; listed prices are ~17% off). Team (SSO, shared credits) and Enterprise: contact sales. API usage billed in credits.
Does Luma AI have a free plan?
Not in Surba's catalog. The cheapest listed plan is Plus at $30 a month.
How much does Luma AI cost for a team of 10?
Luma AI is priced per plan, so a team of 10 pays the same as a smaller one: $30 a month ($360 a year) on Plus. With up to 17% off for yearly billing, that would be about $298.80 a year.
How much is Luma AI in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Plus at $30 is about ₦40,029 a month. Your bank's exchange rate and card fees decide the final charge.
What are cheaper alternatives to Luma AI?
In Surba's catalog, Typecast ($5/mo), ElevenLabs ($6/mo) and Suno ($8/mo) cost less for a team of 10 on their entry plans. Compare features before you switch: the cheapest plan isn't always the closest match.
Is Luma AI cheaper if you pay yearly?
Luma AI gives up to 17% off for paying yearly instead of monthly, according to Luma AI's pricing page (checked 26 Oct 2026). Surba reminds you before each renewal, so an annual plan doesn't renew unnoticed.
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