Applitools pricing in 2026
AI-powered visual and functional test automation for web and mobile apps. Every plan from Applitools's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Starts at
$667a month
Starter for 10 people: $667 a month
Plans
Applitools plans and prices
1 plan with a public price, in US dollars.
Starter
$8,004/ year
≈ $667 a month
- Unlimited users
- 100K component or 1K page checkpoints
- Visual AI and Figma integration
Starter listed at $667/mo billed annually (recorded as $8,004/yr). Professional and Enterprise: contact sales. Free trial available.
Prices from Applitools's pricing page, checked 26 Oct 2026. Prices are per plan, not per user. Taxes, seat minimums and promotions vary.
Team cost
What Applitools costs a team of 5, 10 or 25
Applitools is priced per plan, so the cost doesn't grow with the team.
| Plan | 5 people | 10 people | 25 people |
|---|---|---|---|
| Starter$667/mo | $667/mo$8,004/yr a year | $667/mo$8,004/yr a year | $667/mo$8,004/yr a year |
Before tax, at list price.
Local prices
Applitools in naira, shillings, cedis, rand, pounds and euros
Starter, the entry paid plan, converted from US dollars.
| Currency | A month | A year |
|---|---|---|
| NGNNigerian naira (NGN) | ₦889,978 | ₦10,679,735 |
| KESKenyan shilling (KES) | KSh86,626 | KSh1,039,513 |
| GHSGhanaian cedi (GHS) | GH₵7,752 | GH₵93,023 |
| ZARSouth African rand (ZAR) | R11,071 | R132,857 |
| GBPBritish pound (GBP) | £498.77 | £5,985 |
| EUREuro (EUR) | €595.05 | €7,141 |
Indicative only: converted at Surba's daily exchange rates from 26 Oct 2026 (₦1,334 = $1). Unless Applitools bills you in your own currency, your bank's rate and card fees decide what you're charged.
Alternatives
Cheaper alternatives to Applitools
Tools in Surba's catalog that cost a team of 10 less a month on their entry plan than Applitools's Starter.
Compare
Applitools compared
Plans and team costs side by side.
FAQ
Applitools pricing questions
How much does Applitools cost?
Applitools's paid plans run $667 a month according to Applitools's pricing page (checked 26 Oct 2026) (Starter $667). Applitools is priced per plan rather than per user. Starter listed at $667/mo billed annually (recorded as $8,004/yr). Professional and Enterprise: contact sales. Free trial available.
Does Applitools have a free plan?
Not in Surba's catalog. The cheapest listed plan is Starter at $667 a month.
How much does Applitools cost for a team of 10?
Applitools is priced per plan, so a team of 10 pays the same as a smaller one: $667 a month ($8,004 a year) on Starter.
How much is Applitools in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Starter at $667 is about ₦889,978 a month. Your bank's exchange rate and card fees decide the final charge.
What are cheaper alternatives to Applitools?
In Surba's catalog, env zero (free plan), Spacelift (free plan) and Appcircle (free plan) cost less for a team of 10 on their entry plans. Compare features before you switch: the cheapest plan isn't always the closest match.
Engineering
More Engineering tools
Track Applitools and every other subscription in one place.
Surba reminds you before Applitools renews, shows your whole software spend in your currency, and flags overlapping tools and unused seats.