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Funnel vs Supermetrics: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Analytics tools. Updated for 2026.

At a glance

Side by side

Funnel starts at $300/mo (Starter) and Supermetrics at $56.84/mo (Starter). For 10 people that's $300 vs $56.84 a month: Supermetrics is $243.16 a month (81%) cheaper than Funnel on list price.

Funnel

Analytics

From$300/mo

10 people: $300 a month · $3,600 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 2 plans · priced per plan

Supermetrics

Cheaper for 10 people

From$56.84/mo

10 people: $56.84 a month · $682.08 a year

  • No free plan
  • Up to 20% off yearly
  • No startup credits listed
  • 2 plans · priced per plan

Plans

Funnel and Supermetrics plans

Every plan with a public price, in US dollars.

Funnel

  • Starter

    117 connectors, 13 destinations · Data storage and dashboards · Semantic layer

    $300/mo

  • Business

    579 connectors, 46 destinations · Unlimited users and workspaces · BigQuery, Power BI, Tableau

    $600/mo

Starter from $300/mo and Business from $600/mo, billed annually. Enterprise: contact sales. 30-day free trial.

Prices from Funnel's pricing page, checked 26 Oct 2026.

Supermetrics

  • Starter

    2 data sources, 1 user · 1 destination · 4,000 AI credits/month

    $56.84/mo

  • Growth

    7 data sources, 2 users · 1 destination · 12,000 AI credits/month

    $230.84/mo

Priced in EUR: Starter €49/mo (€39 yearly), Growth €199/mo (€159 yearly); converted at 1 EUR = 1.16 USD. Enterprise: contact sales.

Prices from Supermetrics's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Funnel and Supermetrics cost by team size
TeamFunnel (Starter)Supermetrics (Starter)Difference
5 people$300$3,600/yr$56.84$682.08/yrSupermetrics $243.16 less a month
10 people$300$3,600/yr$56.84$682.08/yrSupermetrics $243.16 less a month
25 people$300$3,600/yr$56.84$682.08/yrSupermetrics $243.16 less a month

Funnel is priced per plan. Supermetrics is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Funnel vs Supermetrics: questions

Which is cheaper, Funnel or Supermetrics?

Funnel starts at $300/mo (Starter) and Supermetrics at $56.84/mo (Starter). For 10 people that's $300 vs $56.84 a month: Supermetrics is $243.16 a month (81%) cheaper than Funnel on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Funnel and Supermetrics have free plans?

Funnel has no free plan in Surba's catalog. Supermetrics has no free plan in Surba's catalog.

Are Funnel and Supermetrics cheaper if you pay yearly?

Supermetrics lists up to 20% off yearly billing. Surba's catalog lists no yearly discount for Funnel.

More comparisons

Other Analytics comparisons

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