Optimal Workshop pricing in 2026
UX research tools for card sorting, tree testing, surveys and usability studies. Every plan from Optimal Workshop's pricing page (checked 26 Oct 2026), what a team of 5, 10 or 25 would pay, the price in your currency and cheaper alternatives.
Starts at
$199a month
Starter for 10 people: $199 a month
Plans
Optimal Workshop plans and prices
1 plan with a public price, in US dollars.
Starter
$2,388/ year
≈ $199 a month
- Unlimited seats
- 5 studies per year
- AI-powered analytics
Starter $199/month billed annually; no monthly-billing price. Enterprise: contact sales. New Zealand company.
Prices from Optimal Workshop's pricing page, checked 26 Oct 2026. Prices are per plan, not per user. Taxes, seat minimums and promotions vary.
Team cost
What Optimal Workshop costs a team of 5, 10 or 25
Optimal Workshop is priced per plan, so the cost doesn't grow with the team.
| Plan | 5 people | 10 people | 25 people |
|---|---|---|---|
| Starter$199/mo | $199/mo$2,388/yr a year | $199/mo$2,388/yr a year | $199/mo$2,388/yr a year |
Before tax, at list price.
Local prices
Optimal Workshop in naira, shillings, cedis, rand, pounds and euros
Starter, the entry paid plan, converted from US dollars.
| Currency | A month | A year |
|---|---|---|
| NGNNigerian naira (NGN) | ₦265,526 | ₦3,186,308 |
| KESKenyan shilling (KES) | KSh25,845 | KSh310,140 |
| GHSGhanaian cedi (GHS) | GH₵2,313 | GH₵27,753 |
| ZARSouth African rand (ZAR) | R3,303 | R39,638 |
| GBPBritish pound (GBP) | £148.81 | £1,786 |
| EUREuro (EUR) | €177.53 | €2,130 |
Indicative only: converted at Surba's daily exchange rates from 26 Oct 2026 (₦1,334 = $1). Unless Optimal Workshop bills you in your own currency, your bank's rate and card fees decide what you're charged.
Alternatives
Cheaper alternatives to Optimal Workshop
Tools in Surba's catalog that cost a team of 10 less a month on their entry plan than Optimal Workshop's Starter.
Compare
Optimal Workshop compared
Plans and team costs side by side.
FAQ
Optimal Workshop pricing questions
How much does Optimal Workshop cost?
Optimal Workshop's paid plans run $199 a month according to Optimal Workshop's pricing page (checked 26 Oct 2026) (Starter $199). Optimal Workshop is priced per plan rather than per user. Starter $199/month billed annually; no monthly-billing price. Enterprise: contact sales. New Zealand company.
Does Optimal Workshop have a free plan?
Not in Surba's catalog. The cheapest listed plan is Starter at $199 a month.
How much does Optimal Workshop cost for a team of 10?
Optimal Workshop is priced per plan, so a team of 10 pays the same as a smaller one: $199 a month ($2,388 a year) on Starter.
How much is Optimal Workshop in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Starter at $199 is about ₦265,526 a month. Your bank's exchange rate and card fees decide the final charge.
What are cheaper alternatives to Optimal Workshop?
In Surba's catalog, Dovetail (free plan), Pixlr ($2.49/mo) and Framer ($10/mo) cost less for a team of 10 on their entry plans. Compare features before you switch: the cheapest plan isn't always the closest match.
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