MSG91 pricing in 2026
India-based CPaaS for SMS, OTP, WhatsApp, email and voice APIs, plus the Hello support desk. How MSG91 charges, its plans and the alternatives.
Billing
Pay as you use
- −17% yearly
Plans
MSG91 plans and prices
4 plans with a public price, in US dollars.
Email Free
$0No fixed fee · pay per use
- 5,000 emails/month
- 50 email validations/month
Email Starter
Entry paid plan$21.07/ month
- 1,00,000 emails/month
- 500 validations/month
- INR 0.02 per extra email
Email Basic
$48.47/ month
- 2,50,000 emails/month
- 5,000 validations/month
Hello Basic
$40/ month
- 1,000 support tickets
- 2 inboxes
- $40 bot wallet
India SMS from INR 0.25/SMS at 5,000 SMS (~$0.0026) down to INR 0.16 at ~9.6 lakh SMS, excl. 18% GST; custom rates from INR 0.13 via sales. Email plans INR 2,000 / 4,600 / 7,500 per month (Alpha INR 7,500 = $79.03), yearly = 10x monthly; converted at 1 USD = 94.9 INR. Hello priced in USD ($40/$80 per month, $400/$800 per year).
Prices from MSG91's pricing page, checked 26 Oct 2026. Usage-based: the bill depends on volume, so these are starting points, not a quote. Taxes, seat minimums and promotions vary.
Discounts
Ways to pay less for MSG91
Up to 17% off yearly billing
Paying MSG91 yearly instead of monthly.
From Surba's catalog; the vendor decides eligibility.
Alternatives
Alternatives to MSG91
Similar tools in Surba's catalog, cheapest first.
FAQ
MSG91 pricing questions
How does MSG91 charge?
MSG91 is usage-based: you pay for what you use (transactions, messages, compute and so on) rather than a fixed subscription, so the bill depends on volume. Plans according to MSG91's pricing page (checked 26 Oct 2026): Email Starter $21.07, Hello Basic $40 and Email Basic $48.47 a month. India SMS from INR 0.25/SMS at 5,000 SMS (~$0.0026) down to INR 0.16 at ~9.6 lakh SMS, excl. 18% GST; custom rates from INR 0.13 via sales. Email plans INR 2,000 / 4,600 / 7,500 per month (Alpha INR 7,500 = $79.03), yearly = 10x monthly; converted at 1 USD = 94.9 INR. Hello priced in USD ($40/$80 per month, $400/$800 per year). There is no fixed monthly fee on Email Free.
How much is MSG91 in naira?
At an indicative rate of ₦1,334 per $1 (26 Oct 2026), Email Starter at $21.07 is about ₦28,114 a month. Your bank's exchange rate and card fees decide the final charge.
Is MSG91 cheaper if you pay yearly?
MSG91 gives up to 17% off for paying yearly instead of monthly, according to MSG91's pricing page (checked 26 Oct 2026). Surba reminds you before each renewal, so an annual plan doesn't renew unnoticed.
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