Gupshup pricing in 2026
India-based conversational messaging platform for WhatsApp, SMS and RCS APIs and AI agents. How Gupshup charges, its plans and the alternatives.
Billing
Pay as you use
Plans
How Gupshup prices
Gupshup is usage-based: you pay per transaction, message or unit used rather than a fixed subscription, so there's no plan price to show. Surba tracks what you actually pay each month.
WhatsApp API self-serve: Gupshup fee $0.001 per template or session message plus Meta's WhatsApp fees passed through at cost; voice $0.0001/second. No monthly plan or SMS rates listed; enterprise pricing via sales@gupshup.ai. gupshup.io now redirects to gupshup.ai.
Checked on Gupshup's site on 26 Oct 2026.
Alternatives
Alternatives to Gupshup
Similar tools in Surba's catalog, cheapest first.
FAQ
Gupshup pricing questions
How does Gupshup charge?
Gupshup is usage-based: you pay for what you use (transactions, messages, compute and so on) rather than a fixed subscription, so the bill depends on volume. WhatsApp API self-serve: Gupshup fee $0.001 per template or session message plus Meta's WhatsApp fees passed through at cost; voice $0.0001/second. No monthly plan or SMS rates listed; enterprise pricing via sales@gupshup.ai. gupshup.io now redirects to gupshup.ai.
Engineering
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