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Pictory vs Synthesia: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of AI tools. Updated for 2026.

At a glance

Side by side

Pictory starts at $29/mo (Starter) and Synthesia at $19/mo (Starter). For 10 people that's $29 vs $19 a month: Synthesia is $10 a month (34%) cheaper than Pictory on list price.

Pictory

AI

From$29/mo

10 people: $29 a month · $348 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 3 plans · priced per plan

Synthesia

Cheaper for 10 people

From$19/mo

10 people: $19 a month · $228 a year

  • Free plan (Basic)
  • No yearly discount listed
  • No startup credits listed
  • 3 plans · priced per plan

Plans

Pictory and Synthesia plans

Every plan with a public price, in US dollars.

Pictory

  • Starter

    2,000 credits/month · Up to 30 video minutes/month · 1 user, 1 brand kit

    $29/mo

  • Professional

    6,000 credits/month · Up to 90 video minutes/month · Avatar and voice clones

    $59/mo

  • Teams

    18,000 credits/month · Up to 300 video minutes/month · 3+ users, shared brand assets

    $199/mo

Annual: Starter $25, Professional $35, Teams $119 per month ('save up to 40%'). 14-day free trial. Enterprise (SSO, SCORM): contact sales. API priced separately.

Prices from Pictory's pricing page, checked 26 Oct 2026.

Synthesia

  • Basic

    10 video minutes/month · 9 AI avatars · 1 editor

    Free

  • Starter

    1,250 credits/month · 125+ avatars, video downloads · 1 editor, 3 guests

    $19/mo

  • Pro

    6,000 credits/month · 5 personal avatars · 1 editor, 5 guests

    $89/mo

Annual: Starter $14/mo ($168/yr), Pro $59/mo ($708/yr) ('save up to 4 months'); first-month promos $9/$49. Roleplay learner seats $29/mo. Enterprise (SSO, SCORM, unlimited minutes): contact sales.

Prices from Synthesia's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Pictory and Synthesia cost by team size
TeamPictory (Starter)Synthesia (Starter)Difference
5 people$29$348/yr$19$228/yrSynthesia $10 less a month
10 people$29$348/yr$19$228/yrSynthesia $10 less a month
25 people$29$348/yr$19$228/yrSynthesia $10 less a month

Pictory is priced per plan. Synthesia is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Pictory vs Synthesia: questions

Which is cheaper, Pictory or Synthesia?

Pictory starts at $29/mo (Starter) and Synthesia at $19/mo (Starter). For 10 people that's $29 vs $19 a month: Synthesia is $10 a month (34%) cheaper than Pictory on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Pictory and Synthesia have free plans?

Pictory has no free plan in Surba's catalog. Synthesia has a free plan (Basic).

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