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Matomo vs Simple Analytics: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Analytics tools. Updated for 2026.

At a glance

Side by side

Matomo starts at $29/mo (Cloud 50K hits) and Simple Analytics at $20/mo (Self-serve). For 10 people that's $29 vs $20 a month: Simple Analytics is $9 a month (31%) cheaper than Matomo on list price.

Matomo

Analytics

From$29/mo

10 people: $29 a month · $348 a year

  • No free plan
  • Up to 17% off yearly
  • No startup credits listed
  • 1 plan · priced per plan

Simple Analytics

Cheaper for 10 people

From$20/mo

10 people: $20 a month · $240 a year

  • Free plan
  • Up to 17% off yearly
  • No startup credits listed
  • 2 plans · priced per plan

Plans

Matomo and Simple Analytics plans

Every plan with a public price, in US dollars.

Matomo

  • Cloud 50K hits

    50,000 hits/month · Hosting, backups and updates · All features incl. funnels

    $29/mo

Cloud from 29/month for 50K hits (page renders no currency symbol to our fetcher; recorded as USD). Annual = 2 months free. On-premise is free; plugin bundles priced in EUR.

Prices from Matomo's pricing page, checked 26 Oct 2026.

Simple Analytics

  • Free

    5 websites, 1 user · 1 month history · Badge required

    Free

  • Self-serve

    100K pageviews/month · No cookie banner needed · EU-hosted

    $20/mo

Self-serve from $20/mo (100K pageviews), scaling to 2.5M; extra users $20/mo. Annual = 2 months free. Enterprise: custom.

Prices from Simple Analytics's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Matomo and Simple Analytics cost by team size
TeamMatomo (Cloud 50K hits)Simple Analytics (Self-serve)Difference
5 people$29$348/yr$20$240/yrSimple Analytics $9 less a month
10 people$29$348/yr$20$240/yrSimple Analytics $9 less a month
25 people$29$348/yr$20$240/yrSimple Analytics $9 less a month

Matomo is priced per plan. Simple Analytics is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Matomo vs Simple Analytics: questions

Which is cheaper, Matomo or Simple Analytics?

Matomo starts at $29/mo (Cloud 50K hits) and Simple Analytics at $20/mo (Self-serve). For 10 people that's $29 vs $20 a month: Simple Analytics is $9 a month (31%) cheaper than Matomo on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Matomo and Simple Analytics have free plans?

Matomo has no free plan in Surba's catalog. Simple Analytics has a free plan (Free).

Are Matomo and Simple Analytics cheaper if you pay yearly?

Matomo lists up to 17% off yearly billing. Simple Analytics lists up to 17% off yearly billing.

More comparisons

Other Analytics comparisons

Paying for Matomo or Simple Analytics? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.