Knock
Engineering
From$250/mo
10 people: $250 a month · $3,000 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 2 plans · priced per plan
Knock vs Novu: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Engineering tools. Updated for 2026.
At a glance
Side by side
Knock starts at $250/mo (Starter) and Novu at $30/mo (Pro). For 10 people that's $250 vs $30 a month: Novu is $220 a month (88%) cheaper than Knock on list price.
Novu
Cheaper for 10 people
From$30/mo
10 people: $30 a month · $360 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 3 plans · priced per plan
Plans
Knock and Novu plans
Every plan with a public price, in US dollars.
Knock
Free
10,000 messages/month · 500 guide recipients · Unlimited workflows and team members
Free
Starter
50,000 messages/month · 2,500 guide recipients · No Knock branding
$250/mo
Starter is $250/month plus usage: $0.005/message, $0.05/guide recipient, $0.01/agent credit beyond included amounts. Enterprise (SSO, SCIM, HIPAA, SLAs, annual agreements, volume discounts): contact sales.
Prices from Knock's pricing page, checked 26 Oct 2026.
Novu
Free
10,000 workflow runs/month · 20 workflows, 3 team members · 24-hour feed retention
Free
Pro
30,000+ workflow runs/month · No Novu branding · 7-day feed retention
$30/mo
Team
250,000+ workflow runs/month · Unlimited team members, RBAC · 90-day feed retention
$250/mo
Pro and Team are 'starting from' prices that scale with workflow runs; overage $1.20 per 1,000 runs. Enterprise (10M+ runs, SSO, SCIM, HIPAA BAA, self-hosting): contact sales. Self-hosted open-source edition also available.
Prices from Novu's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Knock (Starter) | Novu (Pro) | Difference |
|---|---|---|---|
| 5 people | $250/mo$3,000/yr a year | $30/mo$360/yr a year | Novu $220 less a month |
| 10 people | $250/mo$3,000/yr a year | $30/mo$360/yr a year | Novu $220 less a month |
| 25 people | $250/mo$3,000/yr a year | $30/mo$360/yr a year | Novu $220 less a month |
Knock is priced per plan. Novu is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Knock vs Novu: questions
Which is cheaper, Knock or Novu?
Knock starts at $250/mo (Starter) and Novu at $30/mo (Pro). For 10 people that's $250 vs $30 a month: Novu is $220 a month (88%) cheaper than Knock on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Knock and Novu have free plans?
Knock has a free plan (Free). Novu has a free plan (Free).
Paying for Knock or Novu? Track it in Surba.
Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.