Ideogram
AI
From$20/user/mo
10 people: $200 a month · $2,400 a year
- Free plan
- No yearly discount listed
- No startup credits listed
- 4 plans · priced per user
Ideogram vs Leonardo.Ai: pricing compared
Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of AI tools. Updated for 2026.
At a glance
Side by side
Ideogram starts at $20/user/mo (Plus) and Leonardo.Ai at $12/mo (Essential). For 10 people that's $200 vs $12 a month: Leonardo.Ai is $188 a month (94%) cheaper than Ideogram on list price.
Leonardo.Ai
Cheaper for 10 people
From$12/mo
10 people: $12 a month · $144 a year
- Free plan
- Up to 20% off yearly
- No startup credits listed
- 4 plans · priced per plan
Plans
Ideogram and Leonardo.Ai plans
Every plan with a public price, in US dollars.
Ideogram
Free
30 credits per week · Generations are public
Free
Plus
2,400 credits/month · Private generation
$20/user/mo
Pro
7,500 credits/month · Batch generation · Larger generation queue
$60/user/mo
Team
Per user, minimum 2 users · 3,600 credits per user/month · Central billing and admin
$30/user/mo
Yearly: Plus $15/mo ($180/yr), Pro $42/mo ($504/yr), Team $20/user/mo. Source: official Ideogram docs (pricing page blocks fetching). Enterprise agreements/prepaid: contact sales. API priced separately.
Prices from Ideogram's pricing page, checked 26 Oct 2026.
Leonardo.Ai
Free
Free daily token allowance · Image and video generation
Free
Essential
Monthly token allowance · $10/month billed yearly
$12/mo
Premium
Larger monthly token allowance · $24/month billed yearly
$30/mo
Ultimate
Largest individual token allowance · $48/month billed yearly
$60/mo
Pricing page blocks fetching; prices from search snippets of leonardo.ai/pricing, /team-plans and Leonardo's own posts. Teams: Starter $72/mo ($24/seat), Growth $144/mo ($48/seat). API plans separate.
Prices from Leonardo.Ai's pricing page, checked 26 Oct 2026.
Team cost
What each costs your team
Entry paid plans, per month and per year at list price.
| Team | Ideogram (Plus) | Leonardo.Ai (Essential) | Difference |
|---|---|---|---|
| 5 people | $100/mo$1,200/yr a year | $12/mo$144/yr a year | Leonardo.Ai $88 less a month |
| 10 people | $200/mo$2,400/yr a year | $12/mo$144/yr a year | Leonardo.Ai $188 less a month |
| 25 people | $500/mo$6,000/yr a year | $12/mo$144/yr a year | Leonardo.Ai $488 less a month |
Ideogram is priced per user. Leonardo.Ai is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.
FAQ
Ideogram vs Leonardo.Ai: questions
Which is cheaper, Ideogram or Leonardo.Ai?
Ideogram starts at $20/user/mo (Plus) and Leonardo.Ai at $12/mo (Essential). For 10 people that's $200 vs $12 a month: Leonardo.Ai is $188 a month (94%) cheaper than Ideogram on list price. Compare features too: the cheaper plan isn't always the closer match.
Do Ideogram and Leonardo.Ai have free plans?
Ideogram has a free plan (Free). Leonardo.Ai has a free plan (Free).
Are Ideogram and Leonardo.Ai cheaper if you pay yearly?
Leonardo.Ai lists up to 20% off yearly billing. Surba's catalog lists no yearly discount for Ideogram.
More comparisons
Other AI comparisons
Paying for Ideogram or Leonardo.Ai? Track it in Surba.
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