VS

EmailOctopus vs MailerLite: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

EmailOctopus starts at $10/mo (Pro) and MailerLite at $12/mo (Comfort). For 10 people that's $10 vs $12 a month: EmailOctopus is $2 a month (17%) cheaper than MailerLite on list price.

EmailOctopus

Cheaper for 10 people

From$10/mo

10 people: $10 a month · $120 a year

  • Free plan
  • Up to 10% off yearly
  • No startup credits listed
  • 2 plans · priced per plan

MailerLite

Marketing

From$12/mo

10 people: $12 a month · $144 a year

  • Free plan
  • Up to 10% off yearly
  • No startup credits listed
  • 3 plans · priced per plan

Plans

EmailOctopus and MailerLite plans

Every plan with a public price, in US dollars.

EmailOctopus

  • Free

    Up to 2,500 subscribers · 10,000 emails per month · 1 landing page and 1 form

    Free

  • Pro

    Price for up to 500 subscribers · 10,000 emails per month · Unlimited landing pages, forms and users

    $10/mo

Pro is $10/mo for up to 500 subscribers billed monthly; yearly billing saves 10% ($9/mo). Over 500,000 subscribers: custom quote. Nonprofits get 20% off. Prices read from the official page's price data (USD; GBP also offered).

Prices from EmailOctopus's pricing page, checked 26 Oct 2026.

MailerLite

  • Free

    Up to 250 subscribers · 2,500 emails per month · 2 user seats

    Free

  • Comfort

    Price for up to 500 subscribers · 3 user seats · Dynamic emails and multivariate tests

    $12/mo

  • Power

    Price for up to 500 subscribers · Unlimited emails and user seats · Multiple automation triggers

    $25/mo

Comfort and Power prices are for up to 500 subscribers billed monthly and rise with list size (e.g. $19/$39 at 1,000). Yearly billing saves 10% ($10.80/$22.50 per month). Enterprise (200K+ subscribers): contact sales. Nonprofits get 30% off. Prices read from the official page's price data.

Prices from MailerLite's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

EmailOctopus and MailerLite cost by team size
TeamEmailOctopus (Pro)MailerLite (Comfort)Difference
5 people$10$120/yr$12$144/yrEmailOctopus $2 less a month
10 people$10$120/yr$12$144/yrEmailOctopus $2 less a month
25 people$10$120/yr$12$144/yrEmailOctopus $2 less a month

EmailOctopus is priced per plan. MailerLite is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

EmailOctopus vs MailerLite: questions

Which is cheaper, EmailOctopus or MailerLite?

EmailOctopus starts at $10/mo (Pro) and MailerLite at $12/mo (Comfort). For 10 people that's $10 vs $12 a month: EmailOctopus is $2 a month (17%) cheaper than MailerLite on list price. Compare features too: the cheaper plan isn't always the closer match.

Do EmailOctopus and MailerLite have free plans?

EmailOctopus has a free plan (Free). MailerLite has a free plan (Free).

Are EmailOctopus and MailerLite cheaper if you pay yearly?

EmailOctopus lists up to 10% off yearly billing. MailerLite lists up to 10% off yearly billing.

More comparisons

Other Marketing comparisons

Paying for EmailOctopus or MailerLite? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.