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Cloudinary vs UploadThing: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Storage tools. Updated for 2026.

At a glance

Side by side

Cloudinary starts at $99/mo (Plus) and UploadThing at $10/mo (100GB App). For 10 people that's $99 vs $10 a month: UploadThing is $89 a month (90%) cheaper than Cloudinary on list price.

Cloudinary

Storage

From$99/mo

10 people: $99 a month · $1,188 a year

  • Free plan
  • Up to 10% off yearly
  • No startup credits listed
  • 3 plans · priced per plan

UploadThing

Cheaper for 10 people

From$10/mo

10 people: $10 a month · $120 a year

  • Free plan
  • No yearly discount listed
  • No startup credits listed
  • 3 plans · priced per plan

Plans

Cloudinary and UploadThing plans

Every plan with a public price, in US dollars.

Cloudinary

  • Free

    25 credits/month · 3 users

    Free

  • Plus

    225 credits/month · 3 users, 2 accounts

    $99/mo

  • Advanced

    600 credits/month · 5 users, 3 accounts

    $249/mo

Yearly: Plus $89/mo, Advanced $224/mo. 1 credit = 1,000 transformations or 1 GB storage/bandwidth. Enterprise: contact sales.

Prices from Cloudinary's pricing page, checked 26 Oct 2026.

UploadThing

  • Free (2GB App)

    2 GB storage · Unlimited uploads

    Free

  • 100GB App

    100 GB storage · 30-day audit log retention

    $10/mo

  • Usage Based

    250 GB included storage · $0.08 per GB over 250 GB · Regions, private files

    $25/mo

All prices in USD. Usage Based plan starts at $25/mo with $0.08/GB beyond 250 GB. Custom needs: contact.

Prices from UploadThing's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Cloudinary and UploadThing cost by team size
TeamCloudinary (Plus)UploadThing (100GB App)Difference
5 people$99$1,188/yr$10$120/yrUploadThing $89 less a month
10 people$99$1,188/yr$10$120/yrUploadThing $89 less a month
25 people$99$1,188/yr$10$120/yrUploadThing $89 less a month

Cloudinary is priced per plan. UploadThing is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Cloudinary vs UploadThing: questions

Which is cheaper, Cloudinary or UploadThing?

Cloudinary starts at $99/mo (Plus) and UploadThing at $10/mo (100GB App). For 10 people that's $99 vs $10 a month: UploadThing is $89 a month (90%) cheaper than Cloudinary on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Cloudinary and UploadThing have free plans?

Cloudinary has a free plan (Free). UploadThing has a free plan (Free (2GB App)).

Are Cloudinary and UploadThing cheaper if you pay yearly?

Cloudinary lists up to 10% off yearly billing. Surba's catalog lists no yearly discount for UploadThing.

More comparisons

Other Storage comparisons

Paying for Cloudinary or UploadThing? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.