VS

Awario vs Brand24: pricing compared

Plans, list prices and what a team of 5, 10 or 25 pays on each, from Surba's catalog of Marketing tools. Updated for 2026.

At a glance

Side by side

Awario starts at $49/mo (Starter) and Brand24 at $249/mo (Individual). For 10 people that's $49 vs $249 a month: Awario is $200 a month (80%) cheaper than Brand24 on list price.

Awario

Cheaper for 10 people

From$49/mo

10 people: $49 a month · $588 a year

  • No free plan
  • Up to 40% off yearly
  • No startup credits listed
  • 3 plans · priced per plan

Brand24

Marketing

From$249/mo

10 people: $249 a month · $2,988 a year

  • No free plan
  • No yearly discount listed
  • No startup credits listed
  • 4 plans · priced per plan

Plans

Awario and Brand24 plans

Every plan with a public price, in US dollars.

Awario

  • Starter

    3 topics · 30,000 new mentions/month · Boolean search

    $49/mo

  • Pro

    15 topics · 300,000 mentions/month · White-label reports

    $149/mo

  • Enterprise

    100 topics · 1M mentions/month · Unlimited team members

    $399/mo

Annual billing: Starter $29, Pro $89, Enterprise $249 per month ('save up to 40%').

Prices from Awario's pricing page, checked 26 Oct 2026.

Brand24

  • Individual

    3 keywords, 2K mentions/month · AI sentiment analysis · 1 user

    $249/mo

  • Team

    7 keywords, 10K mentions/month · Unlimited users · Hourly updates

    $349/mo

  • Pro

    12 keywords, 40K mentions/month · Real-time updates · Priority support

    $499/mo

  • Business

    25 keywords, 100K mentions/month · Advanced reports · Unlimited AI topics

    $699/mo

Billed annually: Individual $199, Team $299, Pro $399, Business $599 per month (14–20% off). Enterprise from $1,499/mo billed annually.

Prices from Brand24's pricing page, checked 26 Oct 2026.

Team cost

What each costs your team

Entry paid plans, per month and per year at list price.

Awario and Brand24 cost by team size
TeamAwario (Starter)Brand24 (Individual)Difference
5 people$49$588/yr$249$2,988/yrAwario $200 less a month
10 people$49$588/yr$249$2,988/yrAwario $200 less a month
25 people$49$588/yr$249$2,988/yrAwario $200 less a month

Awario is priced per plan. Brand24 is priced per plan. Per-user prices are multiplied by the team; per-plan prices aren't. Before tax; yearly discounts not applied.

FAQ

Awario vs Brand24: questions

Which is cheaper, Awario or Brand24?

Awario starts at $49/mo (Starter) and Brand24 at $249/mo (Individual). For 10 people that's $49 vs $249 a month: Awario is $200 a month (80%) cheaper than Brand24 on list price. Compare features too: the cheaper plan isn't always the closer match.

Do Awario and Brand24 have free plans?

Awario has no free plan in Surba's catalog. Brand24 has no free plan in Surba's catalog.

Are Awario and Brand24 cheaper if you pay yearly?

Awario lists up to 40% off yearly billing. Surba's catalog lists no yearly discount for Brand24.

Paying for Awario or Brand24? Track it in Surba.

Surba reminds you before every renewal, shows your whole software spend in your currency, and flags tools that overlap — like these two.